On-Bike Advertising, System Expansion On-Deck for Cincy Red Bike

Cincy Red Bike Phase 1 MapCincy Red Bike has been in operation for nearly six months. So far, city leaders and system operators are encouraged by the more than 600 members and roughly 18,000 trips that have been made during that time. As a result, many are now calling for the system’s expansion as it heads into the best six weather months of the year.

As of now, Cincy Red Bike’s system includes 30 stations throughout Downtown, Over-the-Rhine, Clifton Heights, Clifton, Corryville, University Heights and Avondale. While 263 bikes were originally purchased, the bike share system’s executive director, Jason Barron, says that there are normally around 220 bikes deployed, and that the number has dropped to as low as 140 during recent heavy snow events.

Barron told UrbanCincy that the goal was to reach 52,000 rides in the first year of operations. While Cincy Red Bike has so far provided approximately one-third of that, they say they are undeterred.

“We are obviously under that projection so far, but that assumes linear ride rates,” he explained. “Because of the weather, we do not expect to be above the pace so far. What we do know is that we had huge numbers in our first month, which was decent weather, and we have seen a great spike on decent weather days in the winter.”

When comparing Cincinnati’s performance to other cold weather peers, Barron’s optimism appears to be justified. In January, for example, Cincy Red Bike logged around 1,800 rides, while the system in Indianapolis had just 1,200.

While opening up to cold weather months may seem like a rough way to start a system, Barron says that it was, in part, intentional to have a slow start period in order to have time to learn how to make modifications to the system and its operations.

One of those lessons learned is that stations like the one at Main/Orchard are far more popular than what was originally anticipated. This falls in line with national research that shows stations located in densely populated residential clusters are more heavily used than those located by landmarks. As a result, the next round of expansion will most likely include stations situated in those types of locations.

“The three busiest stations, by a factor of a third, are Fountain Square, 12th/Vine and Main/Orchard,” noted Barron. “We will start to look at areas in the West End like Linn Street, Bank Street, City West and maybe Brighton. We have to look and see where there are opportunities to connect people and make a difference in their lives.”

Beyond the West End, most additional stations, which cost approximately $50,000 each, will most likely be placed near the existing service area, but much has recently been made about an expansion across the river into Northern Kentucky. Since political discussions, permitting and fundraising are still underway, Barron was naturally hesitant to discuss specific details about the number or location of new stations.

“Public space is at a premium. The trick is finding a place where people want to be, but that is also available.”

A recent partnership between Cincy Red Bike and The Enquirer yielded over 1,000 location suggestions for new stations. In addition to Northern Kentucky, Barron says that Northside and Walnut Hills were also top choices.

Rumors have it that there will be 10 to 12 stations to open initially in Covington, Newport and Bellevue; while, in Cincinnati, Northside may be the next neighborhood to be graced with a station near Hoffner Park.

What is confirmed is that four new stations will be installed in Cincinnati in March, and Barron says the goal is to roll out the initial expansion into Northern Kentucky later this summer. Like Uptown and Downtown, bike share operators clearly see Kentucky’s densely populated river cities as a major opportunity.

“It’s not enough to just launch in Northern Kentucky. We need to launch successfully,” Barron said. “Hopefully we’ll be able to raise all the funds we need to roll this out right.”

Fundraising continues to be a significant matter for Cincy Red Bike, which was launched, with much acclaim, under the auspice that it would primarily be funded with private contributions. While financial data has not yet been released, Barron says that they have been hitting their targets and plan to unveil on-bike sponsorship opportunities in the coming months.

“We going to be building out a bit here or there, but we really want to go where we think we can activate new ridership bases,” said Barron. “Really, though, I can’t wait for spring.”

New Payment Technology Allows Metro, TANK to Partner on Regional Fare Card

Regular commuters who cross the Ohio River, either into Cincinnati or Northern Kentucky, are well aware of bringing the required amount of change to transfer between Metro and TANK buses. Other non-seasoned riders, however, were stuck with navigating a complex combination of transfer fees and payment options.

The region’s two largest transit agencies announced that technology afforded to them in 2011 will support the introduction of a long-anticipated regional fare payment card. Metro unveiled the shared stored-value card earlier this month at The Westin’s Presidential Ballroom during the annual State of Metro address.

Transit officials say that the card works with both TANK and Metro buses, thus eliminating the need for carrying change on either system. The card deducts the correct fare amount for each agency so if a rider boards a Metro bus it will deduct $1.75 for Zone 1 or $1.50 for a TANK bus fare.

“We are trying to make this a more seamless and integrated approach to transit.” Metro spokesperson Sallie Hilvers told UrbanCincy.

While there already is a monthly pass that can be used for both systems, the pass is limited to rides on TANK and Metro buses within Cincinnati city limits. As a result, officials from Metro and TANK believe the new shared stored-value card provides better accessibility and flexibility to people who use both systems on both sides of the river.

Behind the scenes, Metro handles the accounting for the stored-value cards so if the card is used on a TANK bus, the agency reports that usage to Metro, which then reimburses TANK for the fare.

“We’ve seen more people buying day passes and stored value passes since we introduced them.” Hilvers said.

The pass is available for purchase online, and at the 24-hour ticketing kiosks Metro began installing earlier this year. TANK’s Covington Transit Center is not yet selling the new stored-value cards, but transit officials there anticipate it becoming available in the near future.

This kind of collaboration is not what has traditionally defined the relationship between Metro and TANK, but Hilvers said that this has been years in the making and hopes that it will lead to even more collaboration in the future.

According to Hilvers, the next goal is to work with local universities to develop a standard student and faculty card that would cover access to area institutions served by both transit agencies. Currently Metro has separate agreements with the University of Cincinnati and Cincinnati State, while TANK has an agreement with Northern Kentucky University.

Such changes would seem to bode well for both Metro and TANK. In 2013, Metro reported surging ridership due to the implementation of new collaborative programs and improved fare payment technology.

While the new technology and services are a step toward a broader overhaul of the way area residents and visitors pay for and use the region’s transit networks, it is still a ways from what is considered industry best practices.

Leadership at the Southwest Ohio Regional Transit Authority (SORTA), which oversees Metro bus and streetcar operations, says that they are working on ways for riders to get real-time arrival information system-wide.

The challenge, they say, is to make sure it is a benefit available to all users. Therefore, transit officials are working to implement real-time arrival information that utilizes smartphone, adaptive website and phone service technologies. Metro representatives are tentatively saying that they are hopeful such services could be in place by spring 2015.

VIDEO: See What A Streetcar Diamond Intersection Construction Process Looks Like

The intersection of Twelfth and Race Streets is a critical one in Over-the-Rhine, but its importance has taken on new meaning with the completion of the diamond track streetcar intersection.

In addition, this is also the most complex portion of the Cincinnati Streetcar track to be constructed as of yet. The process to complete the Twelfth and Walnut diamond intersection took most of the summer.

While this is not the first time such train junction has been constructed, it is one of the few instances where it has been captured in such modern clarity. The following four-minute video was put together by CitiCable.

As of now, the construction on the $148 million starter Cincinnati Streetcar line has largely been completed in Over-the-Rhine, while significant work awaits in the Central Business District. Project officials estimate that the first riders will be welcomed in September 2016.

In the meantime, an expanded coalition of streetcar supporters are calling for the systems expansion to uptown neighborhoods like Clifton Heights, Corryville, Mt. Auburn and Avondale.

Streetcar Supporters to Announce Expanded Coalition Urging for System’s Expansion Uptown

AcDowntown to Uptown Cincinnati Streetcar Routecording to officials at the Southwest Ohio Regional Transit Authority (SORTA), which governs Metro, more than 1,000 of the 1,500 Founders’ Club cards were sold within the first three days of going on sale.

The rate of sales is exceeding expectations, and many believe the remaining allotment will be sold within the next few days. In fact, $25 cards have already been taken off of Metro’s website, with a very limited number remaining at City Hall and Metro’s sales office.

The remaining $50 and $100 cards can still be purchased online, but it is not clear for how much longer due to their dwindling supply.

Streetcar supporters are pointing to this as clear evidence of the excitement surrounding the project, especially given that those buying the cards will not be able to use them until the system goes into operation in September 2016.

“Selling $72,000 worth of fare cards for a starter line that’s nearly two years from being operational shows the level of support and enthusiasm for the Cincinnati Streetcar to finally be up and running,” Derek Bauman, SW Ohio Director for All Aboard Ohio, told UrbanCincy. “This is the definition of pent up demand.”

Of course, there is also the financial benefit. Selling all 1,500 of the cards will net Metro $72,000 in fare revenue nearly two years before the Cincinnati Streetcar goes into operation.

The news comes as Believe in Cincinnati, the grassroots coalition that formed a year ago to save the project from cancellation, has organized a press conference to announce a broad new coalition of organizations and community leaders urging for the expansion of the streetcar system to Uptown.

“While we must celebrate the success we have had over the past year with construction of tracks in the OTR loop nearing completion and the downtown loop well underway, we must also be looking forward,” explained Ryan Messer, Founder of Believe in Cincinnati.

The path forward, evidently, goes uptown, and not to Northern Kentucky even as leaders there are calling for an expansion of the system south across the Ohio River.

“As of today, we still do not have an official plan in place for our uptown expansion that will link downtown and OTR to the University of Cincinnati and the uptown neighborhoods,” Messer wrote in an email. “We are ready to ignite these conversations and be prepared to implement these plans into action.”

The growing support for an uptown expansion comes at a time of large investment occurring along the initial starter line – investment that many streetcar supporters are crediting for the $18 million budget surplus at City Hall in 2014, and the rosy tax receipt estimates for 2015.

“Imagine what the impact will be when we connect Cincinnati’s core, with its 40,000 jobs and growing residential population, to the 30,000 jobs and 40,000 students in the uptown neighborhoods,” Bauman exclaimed. “This vision is as exciting as it will be transformative for the City of Cincinnati.”

The Believe in Cincinnati press conference will be held at the corner of Race and Elder Streets, near Findlay Market, and where track stub has been constructed for the accommodation of a future uptown extension. Organizers say the event will take place at 10am and will show off the new, expanded coalition of streetcar supporters urging for its expansion.

 

Month in Review – November 2014

Wasson Corridor Walk

In November, UrbanCincy readers enjoyed a collection of beautiful aerial photos of Cincinnati taken by Brian Spitzig. Two articles about the redevelopment of the Northern Liberties area of Over-the-Rhine were also quite popular. Our top five most popular posts, in descending order, were:

  1. Take a Look at These 20 Breathtaking Photos of Cincinnati’s Center City
    Brian Spitzig, an occasional contributor to UrbanCincy, recently took a flight around the inner city to take what turned out to be some incredible aerial photography. In part one of a two-part series, we share 20 of his photographs of Downtown and Over-the-Rhine.
  2. Check Out These 14 Amazing Images of Cincinnati’s Inner City Neighborhoods
    These 14 photographs capture views of the West End, Queensgate, Corryville, Mt. Auburn, Mt. Adams, Clifton Heights, Walnut Hills and University Heights.
  3. Findlay Market Ready to Work With Developers Poised to Transform Area Around It
    “The Corporation for Findlay Market expects to be heavily involved in all the new retail, working with property owners on product mix,” said Joe Hansbauer, President and CEO of Findlay Market. “We will be careful to make sure that competition exists, without diluting.”
  4. Film Center Renovation to be First Project in Northern Liberties for Urban Sites
    Over the next 18 months, Urban Sites will put together a development plan for the property. The company is considering office space or residential as potential uses for the building.
  5. An Indie Guide to Cincinnati During the Holidays
    Black Friday is over, but shoppers still have plenty of opportunities to support local businesses and find unique gifts.