On-Bike Advertising, System Expansion On-Deck for Cincy Red Bike

Cincy Red Bike Phase 1 MapCincy Red Bike has been in operation for nearly six months. So far, city leaders and system operators are encouraged by the more than 600 members and roughly 18,000 trips that have been made during that time. As a result, many are now calling for the system’s expansion as it heads into the best six weather months of the year.

As of now, Cincy Red Bike’s system includes 30 stations throughout Downtown, Over-the-Rhine, Clifton Heights, Clifton, Corryville, University Heights and Avondale. While 263 bikes were originally purchased, the bike share system’s executive director, Jason Barron, says that there are normally around 220 bikes deployed, and that the number has dropped to as low as 140 during recent heavy snow events.

Barron told UrbanCincy that the goal was to reach 52,000 rides in the first year of operations. While Cincy Red Bike has so far provided approximately one-third of that, they say they are undeterred.

“We are obviously under that projection so far, but that assumes linear ride rates,” he explained. “Because of the weather, we do not expect to be above the pace so far. What we do know is that we had huge numbers in our first month, which was decent weather, and we have seen a great spike on decent weather days in the winter.”

When comparing Cincinnati’s performance to other cold weather peers, Barron’s optimism appears to be justified. In January, for example, Cincy Red Bike logged around 1,800 rides, while the system in Indianapolis had just 1,200.

While opening up to cold weather months may seem like a rough way to start a system, Barron says that it was, in part, intentional to have a slow start period in order to have time to learn how to make modifications to the system and its operations.

One of those lessons learned is that stations like the one at Main/Orchard are far more popular than what was originally anticipated. This falls in line with national research that shows stations located in densely populated residential clusters are more heavily used than those located by landmarks. As a result, the next round of expansion will most likely include stations situated in those types of locations.

“The three busiest stations, by a factor of a third, are Fountain Square, 12th/Vine and Main/Orchard,” noted Barron. “We will start to look at areas in the West End like Linn Street, Bank Street, City West and maybe Brighton. We have to look and see where there are opportunities to connect people and make a difference in their lives.”

Beyond the West End, most additional stations, which cost approximately $50,000 each, will most likely be placed near the existing service area, but much has recently been made about an expansion across the river into Northern Kentucky. Since political discussions, permitting and fundraising are still underway, Barron was naturally hesitant to discuss specific details about the number or location of new stations.

“Public space is at a premium. The trick is finding a place where people want to be, but that is also available.”

A recent partnership between Cincy Red Bike and The Enquirer yielded over 1,000 location suggestions for new stations. In addition to Northern Kentucky, Barron says that Northside and Walnut Hills were also top choices.

Rumors have it that there will be 10 to 12 stations to open initially in Covington, Newport and Bellevue; while, in Cincinnati, Northside may be the next neighborhood to be graced with a station near Hoffner Park.

What is confirmed is that four new stations will be installed in Cincinnati in March, and Barron says the goal is to roll out the initial expansion into Northern Kentucky later this summer. Like Uptown and Downtown, bike share operators clearly see Kentucky’s densely populated river cities as a major opportunity.

“It’s not enough to just launch in Northern Kentucky. We need to launch successfully,” Barron said. “Hopefully we’ll be able to raise all the funds we need to roll this out right.”

Fundraising continues to be a significant matter for Cincy Red Bike, which was launched, with much acclaim, under the auspice that it would primarily be funded with private contributions. While financial data has not yet been released, Barron says that they have been hitting their targets and plan to unveil on-bike sponsorship opportunities in the coming months.

“We going to be building out a bit here or there, but we really want to go where we think we can activate new ridership bases,” said Barron. “Really, though, I can’t wait for spring.”

Why Does Kroger Continue to Avoid Urban Store Model in Cincinnati?

Kroger is one of the Queen City’s prized Fortune 500 gems. The company was founded here in 1883 and has grown into the nation’s largest grocer, and one of the nation’s largest retailers overall. While the company has done much good for the city, the question is now being asked if they are now content with their hometown market.

While public officials work to rid the city of its food deserts, Kroger has been largely absent from the conversation. Furthermore, the grocer’s remaining stores throughout the city are seemingly in a constant state of fear of closure. Cincinnati still has Kroger stores in about a half-dozen neighborhoods, but many have either fallen into disrepair or are showcases of urban design failures.

In 2008, Kroger rebuilt its East Price Hill store to the pleasure of city and neighborhood leaders. The possibility of losing the neighborhood’s only full-service grocery store was a real concern. While shiny and new, the rebuilt store now sits more than 100 feet off of Warsaw Avenue, with a sea of parking and a Kroger Fueling Station in front.

Mt. Washington had their neighborhood Kroger built in 1999. In this case, the parking for the store is off to the side of the building, and it sits right along Beechmont Avenue. However, the building includes virtually no windows, and instead of serving as an anchor for the business district is more of an eyesore. While its site plan differs from Kroger’s East Price Hill store, both are still oriented to cars, not the pedestrians or cyclists that make the respective neighborhood business districts attractive.

As UrbanCincy reported yesterday, Kroger is now working with transit officials to improve bus facilities in and around their Walnut Hills store in Peeble’s Corner. But aside from that, the store is essentially defined by the same story as its Mt. Washington counterpart.

In Corryville a different story is unfolding. First developed in the 1960s as part of what is now seen as an awful urban renewal project, Kroger’s uptown store is one of its worst. Fortunately the store will soon be torn down, but after years of discussions with neighborhood leaders and developers, it sounds as if the new store will be not much different from the existing one in terms of its form or function.

Kroger stores in Winton Place and Westwood, and the one currently under construction in Oakley, are nothing more than urban design atrocities ignorant of their surroundings.

Of course, all of this goes without discussing the poor state of Kroger’s Over-the-Rhine store, which practically sits in the shadow of the company’s global headquarters, or the fact that Kroger has yet to actively pursue a store for the city’s exploding residential population downtown.

Meanwhile, approximately 80 miles south along I-75, Kroger has worked with community leaders in Lexington on a new store near the University of Kentucky. The newly opened 86,000-square-foot store is two stories tall with parking situated on the building’s rooftop. The structure is built to the street, includes facades with windows, café seating both inside and out, local food offerings, and has been designed with the surrounding community in mind.

In short, Lexington’s brand new Kroger shines as an example for what the Cincinnati-based company could and should build in its hometown.

Cincinnati is fortunate to have Kroger headquartered here; and the half-dozen or so neighborhoods that have a store are surely thankful to not be left stranded, but at some point Cincinnati should demand better from its hometown company. It is not too late for Kroger to get it right in Corryville, Walnut Hills, Over-the-Rhine, Downtown, or any of the city’s existing neighborhoods without any access to a full-service grocer.

Great Traditions Planning High-End Townhomes for Northside

While focusing on providing housing for Cincinnati’s increasing population, one might think primarily of downtown density, supported by multi-family apartments or highrises. In addition to the appeal of center city living, however, Cincinnati’s neighborhoods are becoming increasingly appealing to developers looking for a rich and diverse urban form with a mix of housing types.

As part of The City Series, which is focused on challenging infill sites throughout the city, D-HAS Architecture Planning & Design partnered with Great Traditions Land & Development Company and has proposed five new single family homes at the northwest corner of Fergus and Lingo Streets in Northside on what is now vacant land.

The team says that the 2-3 bedroom homes will have a flexible studies and detached garages. Ranging in size from 1,600 to 2,000 square feet, the homes are planned to be financed through pre-sales.

As of now, D-HAS offers 12 different exterior schemes and various floor plans to customize the model for each potential homeowner. The homes starting price will be in the mid-$200,000; while options for a third floor and accessory dwelling unit could push the size to around 3,000 square feet and closer to $350,000.

The price points are a bit higher than what has been developed in Northside in recent years, but Doug Hinger, owner of D-HAS and President of Great Traditions, told UrbanCincy that he believes a development need not be limited by the past performance of a neighborhood.

In fact, Hinger, who began his career in San Francisco and developed an interest in the unique character of urban housing, says that philosophy is what guides his company and made them interested in the neighborhood.

In addition to being attracted to the neighborhood because of its character, Hinger says his company also looks for neighborhoods that have community development corporations with a good structure and leader that is passionate about their work. In this case, D-HAS was worked with Cincinnati Northside Community Urban Redevelopment Corporation (CNCURC) and presented to key stakeholders in the community, including community council members.

This is not the first project taking such a bold approach for Great Traditions. In 2006 the company’s Stetson Square development in Corryville earned it the Community of the Year award from the Home Builders Association of Greater Cincinnati. The project has turned out to be such a success that in November 2014, Tom Humes, President of Great Traditions, was recognized by the Niehoff Urban Studio at the University of Cincinnati for the company’s leadership as an urban visionary and city builder.

Similar to Corryville, Northside had experienced a tremendous loss of home-ownership in the mid 1990’s. This drew the attention of the Northside Community Council; and Stephanie Sunderland, now executive director of CNCURC, also began to be concerned with homes being purchased and rented by out-of-town interests that did not maintain the properties.

In 2006, CNCURC was donated the first parcel for this project, and purchased the remaining three parcels by 2013.

According to Sunderland, the homes on each of the parcels were in deplorable conditions and were all demolished by 2008. Then after considering the hundreds of new multifamily units already completed or under development in Northside, and the setting at Fergus and Lingo, CNCURC said they were looking for a developer interested in single family homes and that would also be responsive to the neighborhood.

“We wanted someone that listens to the community as a whole and is sensitive to what the community wants to see,” Sunderland explained.

With single family homes that CNCURC helped complete nearby that are marketed toward moderate income earners, the aim is for this new Great Traditions development is to continue the diversity for which Northside is known, and CNCURC hopes to reinforce. Additionally, Hinger says that the new homes will capitalize on an often overlooked aspect of urban single family homes – quality outdoor space.

As part of the design schemes, land between the home and detached garage will offer a unique exterior space that will serve as an extension of each home. From there D-HAS believes the quality of the homes will reinforce the fabric and architecture of the community to be a good neighbor and a catalytic development.

A groundbreaking date has not yet been set, but the development team estimates each home will take approximately six months to complete. Variances for the development are currently pending with the City of Cincinnati.

Zipcar Holding Tight in Cincinnati While Making Changes Elsewhere

The car sharing economy came to Cincinnati in October 2011 when Zipcar launched their services at the University of Cincinnati, and expanded to Downtown and Over-the-Rhine in December 2012.

Since that time, however, peer-to-peer driving services, like Uber and Lyft, have emerged and begun challenging the more established business model of companies like Zipcar, which was acquired by Avis in January 2013 and boasts a global membership of more than 900,000.

In the case of Zipcar, the user is the driver, and must return the car to its starting point – a requirement limiting potential growth of Zipcar and other car sharing services. In order to stay competitive, Zipcar has recently launched new one-way services in its hometown of Boston.

“We are currently beta testing the service in Boston with our Boston members,” Jennifer Mathews, Public Relations Manager at Zipcar, told UrbanCincy. “Our plan is to roll out the service to additional markets once it’s ready.”

While one-way car sharing travel may soon be a reality in Boston, it appears to be further off for smaller markets like Cincinnati, as does the availability of cargo vans, which are presently available in a limited number of markets, but not Cincinnati. The desire for such vans, industry experts say, is so that they can be used for more utilitarian purposes like moving. For now, those participating in Cincinnati’s car sharing economy will continue to need to either use a traditional rental company, or borrow a friend’s truck for such purposes.

Since its debut in 2011, however, Zipcar officials say that they have made changes to their operations and 11-car fleet in Cincinnati in order to stay relevant.

“While the number of cars has remained somewhat consistent over the years, we have moved locations and updated our vehicles throughout the program,” Mathews explained. “Zipcar strives to place cars where our members want them. As we see pockets of members pop up in certain areas or neighborhoods we will move cars around to make sure that they are convenient as possible.”

Of course, Cincinnati’s Zipcar network is substantially smaller than other cities, thus reducing its usefulness to more than a small collection of users.

While there are no immediate plans for expansion, Mathews does say that the company will continue to monitor their two programs – University of Cincinnati and City of Cincinnati – over the course of 2015 to determine whether additional changes or expanded offerings are needed.

Those with memberships are able to use those in any of the hundreds of markets where Zipcar operates worldwide. Cincinnati’s 11 vehicles can be found at the northwest corner of Race Street and Garfield Place, Court Street in between Vine and Walnut, the southeast corner of Twelfth and Vine Streets; and on the University of Cincinnati’s main campus on McMicken Circle and just north of Daniels Residence Tower.

New Payment Technology Allows Metro, TANK to Partner on Regional Fare Card

Regular commuters who cross the Ohio River, either into Cincinnati or Northern Kentucky, are well aware of bringing the required amount of change to transfer between Metro and TANK buses. Other non-seasoned riders, however, were stuck with navigating a complex combination of transfer fees and payment options.

The region’s two largest transit agencies announced that technology afforded to them in 2011 will support the introduction of a long-anticipated regional fare payment card. Metro unveiled the shared stored-value card earlier this month at The Westin’s Presidential Ballroom during the annual State of Metro address.

Transit officials say that the card works with both TANK and Metro buses, thus eliminating the need for carrying change on either system. The card deducts the correct fare amount for each agency so if a rider boards a Metro bus it will deduct $1.75 for Zone 1 or $1.50 for a TANK bus fare.

“We are trying to make this a more seamless and integrated approach to transit.” Metro spokesperson Sallie Hilvers told UrbanCincy.

While there already is a monthly pass that can be used for both systems, the pass is limited to rides on TANK and Metro buses within Cincinnati city limits. As a result, officials from Metro and TANK believe the new shared stored-value card provides better accessibility and flexibility to people who use both systems on both sides of the river.

Behind the scenes, Metro handles the accounting for the stored-value cards so if the card is used on a TANK bus, the agency reports that usage to Metro, which then reimburses TANK for the fare.

“We’ve seen more people buying day passes and stored value passes since we introduced them.” Hilvers said.

The pass is available for purchase online, and at the 24-hour ticketing kiosks Metro began installing earlier this year. TANK’s Covington Transit Center is not yet selling the new stored-value cards, but transit officials there anticipate it becoming available in the near future.

This kind of collaboration is not what has traditionally defined the relationship between Metro and TANK, but Hilvers said that this has been years in the making and hopes that it will lead to even more collaboration in the future.

According to Hilvers, the next goal is to work with local universities to develop a standard student and faculty card that would cover access to area institutions served by both transit agencies. Currently Metro has separate agreements with the University of Cincinnati and Cincinnati State, while TANK has an agreement with Northern Kentucky University.

Such changes would seem to bode well for both Metro and TANK. In 2013, Metro reported surging ridership due to the implementation of new collaborative programs and improved fare payment technology.

While the new technology and services are a step toward a broader overhaul of the way area residents and visitors pay for and use the region’s transit networks, it is still a ways from what is considered industry best practices.

Leadership at the Southwest Ohio Regional Transit Authority (SORTA), which oversees Metro bus and streetcar operations, says that they are working on ways for riders to get real-time arrival information system-wide.

The challenge, they say, is to make sure it is a benefit available to all users. Therefore, transit officials are working to implement real-time arrival information that utilizes smartphone, adaptive website and phone service technologies. Metro representatives are tentatively saying that they are hopeful such services could be in place by spring 2015.