City officials and the Southwest Ohio Regional Transit Authority (SORTA) unveiled the new $7 million Uptown Transit District earlier this year. The hope is that the enhanced stations and improved design will improve the experience for existing and future bus riders.
The Uptown Transit District, however, is a bit different from the west side park and ride station, and the long-time Government Square hub. Instead, it is four distinct areas – Children’s Hospital, Vine & Calhoun, University, Clifton Heights – within the sprawling Uptown area that are seen as major nodes for riders. Transportation planners at Metro say this approach was taken due to the layout of Uptown and the lack of a single location that could serve as a major hub like Government Square is for Downtown.
In addition to serving a dozen or so existing bus lines, different stations in the Uptown Transit District also serve the University of Cincinnati’s Bearcat Transportation System (BTS) and the regional bus authority’s new Metro*Plus route.
All of the stations include covered seating areas similar to those being constructed for the Cincinnati Streetcar system. They also include real-time arrival screens, area wayfinding, ADA accessibility and include information about nearby landmarks.
The UC*Metro program, which allows University of Cincinnati students, faculty, and staff to purchase discounted transit passes, has seen many changes since it was introduced in 2007. With the latest extension to the agreement, the cost is unchanged; students will be able to purchase passes for $53 per semester for the next three academic years. The cost for employees is also unchanged at $160 per semester.
What riders will notice, however, is that several of the Metro facilities they’ll use have been significantly upgraded. Work is now complete on the Uptown Transit District, Metro’s name for a number of improvements at four locations near campus. In addition to wayfinding signage and improved lighting, all of the new stops feature real-time arrival information, which was first introduced by Metro in 2012, and two of the stops also feature ticket vending machines, like the ones Metro installed at the Government Square bus hub earlier this year.
The Uptown Transit District upgrades are an example of how the Southwest Ohio Regional Transit Authority (SORTA) is continuing to improve service and increase ridership in spite of its limited budget. In February, we reported that SORTA is one of the best stewards of limited financial resources, compared to 11 peer agencies across the country.
In 2012, SORTA built the Glenway Crossing Transit Center park and ride location, which seves several routes, including the 32, 38X, and 41. Earlier this year, SORTA reported that ridership was up by as much around 20% on these routes compared to the previous year.
While SORTA isn’t anticipating a specific increase in ridership due to the Uptown Transit District upgrades, the goal of those improvements was to “make it easier for current and new riders,” Jill Dunne, Public Affairs Manager for SORTA, told UrbanCincy.
The main focus is transportation, with discussion of the Brent Spence Bridge and other I-75 work, the new MLK Interchange at I-71, Central Parkway bike lanes, the Uptown Transit District and various Uptown shuttle buses, as well as an update on the streetcar construction progress.
The first announcement was that Metro would begin selling passes at Cincinnati City Hall, starting April 1, inside the city’s Treasury Department in Room 202. The sales office is open Monday through Friday from 8:30am to 4:30pm, and will offer Zone 1 and 2 Metro 30-day rolling passes, $20 stored-value cards and Metro/TANK passes.
The new location marks the twelfth sales office for Metro including three others Downtown and locations in Walnut Hills, Tri-County, Western Hills, North College Hill, Over-the-Rhine, Roselawn, College Hill and Avondale.
The region’s largest transit agency also installed its first ticket vending machine. The new kiosk is located at Government Square and is available for use 24 hours a day. The machine only accepts cash and credit cards, and offers Metro 30-day rolling passes including Metro/TANK passes, and $10, $20 and $30 stored-value cards.
According to Metro officials, this is the first of more ticketing machines to come with the stations in the Uptown Transit District to be the next locations to get them. Future additions, officials say, will be chosen based on the amount of ridership at given transit hubs throughout the system.
While the new initiatives show progress for the 41-year-old transit agency, they also show just how far behind the times it is.
The best fare payment systems in the world are tap and go systems that allow riders to charge their cards with whatever value they would like, thus eliminating any confusion of needing specific cards for certain time periods or values. Such cards also allow for perfect interoperability between various modes of transport including bus, rail, ferry, bikeshare and taxi.
In other instances, like Seoul’s T-Money Card and London’s Oyster Card, the systems even allow for the tap and go payment systems to accept credit cards and bank cards enabled with the technology – totally eliminating any barrier for potential riders wary of signing up for a new card they may not use all that often.
Similar to the fare payment cards, the new ticketing machines are outdated on arrival. Transit agencies throughout the United States that have had ticketing machines for years, like Chicago and New York, are currently in the process of transitioning to touch screen kiosks that are more user-friendly.