Will Uptown Transit District increase ridership for Metro?

Uptown Transit DistrictThe UC*Metro program, which allows University of Cincinnati students, faculty, and staff to purchase discounted transit passes, has seen many changes since it was introduced in 2007. With the latest extension to the agreement, the cost is unchanged; students will be able to purchase passes for $53 per semester for the next three academic years. The cost for employees is also unchanged at $160 per semester.

What riders will notice, however, is that several of the Metro facilities they’ll use have been significantly upgraded. Work is now complete on the Uptown Transit District, Metro’s name for a number of improvements at four locations near campus. In addition to wayfinding signage and improved lighting, all of the new stops feature real-time arrival information, which was first introduced by Metro in 2012, and two of the stops also feature ticket vending machines, like the ones Metro installed at the Government Square bus hub earlier this year.

The Uptown Transit District upgrades are an example of how the Southwest Ohio Regional Transit Authority (SORTA) is continuing to improve service and increase ridership in spite of its limited budget. In February, we reported that SORTA is one of the best stewards of limited financial resources, compared to 11 peer agencies across the country.

In 2012, SORTA built the Glenway Crossing Transit Center park and ride location, which seves several routes, including the 32, 38X, and 41. Earlier this year, SORTA reported that ridership was up by as much around 20% on these routes compared to the previous year.

While SORTA isn’t anticipating a specific increase in ridership due to the Uptown Transit District upgrades, the goal of those improvements was to “make it easier for current and new riders,” Jill Dunne, Public Affairs Manager for SORTA, told UrbanCincy.