In 2014, Metro launched the tri*Metro program to challenge young professionals to try existing public transportation options throughout the region.
Since that time, special late-hour buses have been added to encourage young riders to use Metro between popular destinations in Hyde Park, Mt. Lookout, Oakley, O’Bryonville and Over-the-Rhine. The hope has been to familiarize current non-riders with the system, while also expanding service offerings.
A new three-part video series from Give Back Cincinnati takes a closer look at Cincinnati’s expanding transit options. The first installment focuses on the aforementioned efforts from Metro to bolster ridership with young people.
Metro and CincyYP are teaming up for the second year to encourage young people in Cincinnati to try out the city’s bus service beyond typical commuting uses.
Many people view transit as a means to get to and from work, but the reality is that nearly three-fourths of all trips made each day have nothing to do with work commutes. As Metro works to grow ridership and expand its customer base, choice riders – those who choose to take transit instead of other alternatives – are becoming an increasingly targeted demographic.
One of the efforts to get more young people taking transit will take place this Saturday, August 29 from 8pm to 2am. Organizers are calling it an entertainment bus that will take riders around to some 18 bars in seven different neighborhoods.
“This is a fun way for young professional to be introduced to Metro’s services,” said Kim Lahman, Outreach and Sustainability Manager at Metro. “I believe most participants will feel more comfortable giving Metro a try after they experience just how easy and convenient public transit can be.”
Unlimited trip passes for the late night shuttle can be purchased online for $7 per person, or $20 for groups of four. The public can also simply purchase single trips at Metro’s normal $1.75 fare anywhere along the route. Those who may not have the cash, or just want to get a bit more involved, are being encouraged to volunteer for two hours and receive a complimentary pass in return.
As Lahman suggests, the hope is to get young people more familiar with using the city’s bus service, and will learn tips about how to plan their trip, read a schedule, catch a bus and use Metro’s real-time arrival services.
“YPs should be interested in attending this event because it’s a first step in creating change,” explained event organizer Kaitlyn Kappesser. “If we can prove to Metro that a bus route like this is in demand more than one night a year, we could evolve this into an every weekend thing.”
Kappesser told UrbanCincy that she believes such a route is an important step to not only introducing new riders to Metro, but also toward reducing drunk driving and spurring business at establishments outside of Downtown and Over-the-Rhine.
“Because of this event, people will get to experience and try other neighborhoods,” Kappesser said. “Also, who doesn’t like drink specials.”