A new AC Hotel by Marriott is coming to The Banks, and a Starwood-affiliated Aloft Hotel is being built at Newport on the Levee’s latest phase. But with the news announced earlier this week that Marriott is buying Starwood, a few questions have been raised about the future of these two hotels.
Does it make sense for the combined company to operate both of these hotels, which will target similar demographics, in such close proximity? And will Marriott, which now controls 30 hotel brands, maintain both the AC Hotel and Aloft flags, or will one of these two new hotels be forced to rebrand? If so, the change won’t take place in the near future, as hotel experts predict it will be a “minimum of three years before any brands disappear.”