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Arts & Entertainment Business Development News

Ensemble Theatre debuts new brand design, recommits to $6.5M capital campaign

Leadership at the Ensemble Theatre of Cincinnati (ETC) announced a renewed commitment to its $6.5 million Next Stage Capital Campaign on Monday. The announcement was coordinated with the debut of a new website and brand design intended to reaffirm the institution’s position within Over-the-Rhine.

The ETC says that the new website and brand design are an evolution of the theatre’s brand, and were developed in coordination with Cincinnati-based brand management firm LPK.


New brand design, developed by LPK, for the Ensemble Theatre of Cincinnati.

The non-profit theatre organization had been largely quiet since first announcing a multi-million capital campaign in 2008. The money, ETC officials say, will be used to expand lobby space, upgrade electrical and HVAC equipment, and add new seats and other amenities for patrons. All renovation plans have been developed with GBBN Architects and Messer Construction.

“We are thrilled that with so many improvements in the Over-the-Rhine Gateway Quarter over just the past few years, along with the renovation of Washington Park, there is so much renewed energy in the area and it makes sense to plan for ETC’s next chapter,” explained ETC’s communications and development manager, Jocelyn Meyer.

To date, ETC officials say they have raised more than one million dollars towards the campaign thanks in large part to a $1.2 million grant from the Ohio Cultural Facilities Commission.

Prior to raising the rest of the money necessary to embark on its major renovations, ETC officials will repaint the building façade at 1127 Vine Street and add new banners to help distinguish the theatre along the busy Vine Street corridor.

“This will help to draw new patrons to our theatre who may not be as familiar with our performing space,” stated Meyer. “We’re truly honored to share this neighborhood with a wide variety of unique restaurants and shop…and hope this next step for Ensemble Theatre will not only propel the organization forward, but will also contribute substantially to the Gateway Quarter’s value.”

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Arts & Entertainment Business Development News Politics Transportation

Mayor Mallory highlights successes, commits to transit in seventh State of the City address

Mayor Mark Mallory (D) focused on the positives during his seventh State of the City address, and he challenged Cincinnatians to get involved in projects or policies they want to see become reality.

As part of that challenge, Mayor Mallory identified a formula for success built on five elements – pride, commitment, investment, partnership and promotion.

“Every neighborhood should celebrate its own history,” Mayor Mallory urged during the roughly 47-minute address. “We need to do more to celebrate our history in order to create more pride in Cincinnati. Pride inspires people to commit to improving our city. Pride also gets people to invest in making this city a better place.”

Mallory then turned his attention towards the region’s urban core and defended why his administration focuses so much on time and energy there saying it is the economic engine for the entire region.

“There is no West Chester without downtown Cincinnati. There is no Mason without downtown,” Mallory exclaimed. “There is no sub without the urban…it all works together. A strong and healthy and vibrant downtown Cincinnati benefits the entire region.”

Mallory drove the point home by categorically identifying downtown Cincinnati as a success story which has landed several new headquarters recently, and has seen dunnhumbyUSA grow from a staff of three employees in 2003 to a projected staff of 1,000 employees in 2014.


The design of Cincinnati’s modern streetcar vehicles (coloring scheme not final).

The mayor continued by saying that the many companies and residents moving to the region’s urban core are doing so because of the investments being made by City Hall. One of the most high-profile of these investments is the Cincinnati Streetcar, which the mayor highlighted and identified a five-phase expansion plan in conjunction with two regional light rail lines.

The future phases of modern streetcar extensions include a route running from Over-the-Rhine to Uptown, a line running from Uptown to Walnut Hills, a center city loop serving Newport and Covington, and a line extending from Over-the-Rhine to Union Terminal. The two regional light rail lines would service the I-71 and I-75 corridors.

Mayor Mallory then took the opportunity to announce that Spanish-based Construcciones y Auxiliar de Ferrocarriles (CAF) will manufacture Cincinnati’s five initial modern streetcar vehicles at their United States facility in Elmira, New York.

“Before we are even finished with the first phase, we have started work on the second phase,” Mallory revealed. “I have already asked for federal funds to study which route will be used to connect to our assets in the uptown area like UC, the hospitals, the zoo, and the EPA.”

The mayor shifted directions and emphasized the importance of public safety, using recent progress in Over-the-Rhine as success stories.

“It used to be that on Sunday mornings people would come to Over-the-Rhine to buy a week’s worth of drugs,” said Mallory using the Gateway Quarter as his example. “Now, on Sunday mornings, people come to Over-the-Rhine to eat check and waffles at Taste of Belgium.”

Mayor Mallory concluded the speech by highlighting the importance of becoming a more global city to the crowd of more than 350 people.

“In China, they are talking about our emergency preparedness. In Saudi Arabia, people are looking at Cincinnati for potential business investment. In Germany, people are talking about our cutting edge efforts in the area of sustainability. And right now, all over the world, people are talking about the World Choir Games.”

“We have created an international presence, and because of that buzz, we were able to attract the World Choir Games. Make no mistake, this is the greatest opportunity to showcase the city that we have ever had…and we earned it.”

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News Opinion

Is Cincinnati in the midst of a contemporary golden age?

Cincinnati is a city that lacks significant amounts of either in- or out-migration. This results in a relatively stable population base, and relatively predictable social trends. What it also means is that people often linger on the “good” or “bad” times they remember most.

The Cincinnati of today is one notably different from the Cincinnati of the past 20 years, however, many Baby Boomers reminisce about the golden years of downtown – that is the time when new office towers were being constructed and both the Reds and Bengals were winning.

Between 1970 and 1990, downtown saw the construction of 29 new buildings with at least ten floors. During the same time, the Reds won three World Series championships and the Bengals went to two Super Bowls. One could argue that these were the most recent boom times in Cincinnati history and, as a result, those that experienced the time period first-hand have written a narrative that it was a high point followed by precipitous decline.


2012 Reds Opening Day outside of Great American Ball Park. Photograph courtesy of The Banks.

This narrative was mostly true until the past half-decade. Cincinnati’s 21st century got off to a tumultuous start, but has otherwise been defined by success throughout the urban core. New hotels, office towers, residential midrises, nightlife, and shops have sprung up all throughout the Central Business District, and Over-the-Rhine is in the midst of one of the most dramatic urban transformations in American history.

At the same time, non-urban enthusiasts have been reinvigorated by the success of the Reds and Bengals on the field which has been now joined by the emergence of the University of Cincinnati as a major division one athletics program.

The combination of these two seemingly non-connected movements was perhaps most evident on Reds Opening Day this past Thursday. It was estimated that the largest crowd in history – 100,000 – gathered for the93-year-old Findlay Market Opening Day Parade. Many of those baseball revelers then conveyed at The Banks for what turned into a massive block party outside Great American Ball Park where a record crowd gathered to watch the Reds beat the Marlins on day one of the 2012 season.

Several new office towers, residential midrises and hotels are scheduled to be built in the coming years. This is in addition to the ongoing work on the Cincinnati Streetcar, Horseshoe Casino, Smale Riverfront Park, 21c Museum Hotel, and continued transformations in historic Over-the-Rhine.

All of this bodes well for continued success throughout the rest of the decade. And while it may still be early, Cincinnati’s Gen Xers and Millennials may eventually look back on the time between 2005 and 2025 as the golden years for their generation in the Queen City. The Baby Boomers established Cincinnati’s center city as an economic powerhouse regionally, and it appears that their children are positioning Cincinnati to be a diverse, resilient city for generations to come.

The city’s back. Back the city.

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Business Development News Transportation

Cincinnati Mayor Mallory heralded as national leader in smart growth movement

Smart Growth America recently produced a series of video interviews with mayors from around the United States. The series, officials say, is intended to highlight prominent elected officials that are taking on leadership roles in promoting smart growth.

The first of those videos features Cincinnati Mayor Mark Mallory. In the video, Mayor Mallory discusses the need to invest in urban centers and make smart infrastructure investments that will trigger job creation and community development.

Specifically, Mayor Mallory touts the recent completion of phase one work at The Banks and ongoing revitalization success in Over-the-Rhine. The approach being taken by Cincinnati is one that intrigued officials at Smart Growth America.

“Thinking about land-use, transportation, housing, environmental, economic development and city planning, and redevelopment projects holistically can be challenging,” Thomas Madrecki from Smart Growth America told UrbanCincy. “But the rewards are that much higher, because when executed successfully, all of those pieces of the puzzle are working together.”

Madrecki says that once that initial buy-in is achieved at a local level, support for smart growth projects like the Cincinnati Streetcar becomes a better reality. Accomplishing that initial task, however, does not necessarily mean that funding and regulatory issues will not also pose problems.

“In a place like Cincinnati, I think that’s very obvious, where you have something like the streetcar take longer to get off the ground because of withdrawn funding promises,” said Madrecki. “Smart growth strategies often require upfront investments that will engender future economic gains while saving the city money on infrastructure and utility costs, but it takes money and the political will to deal with setbacks and opposition.”

Madrecki continued by saying that Mayor Mallory has shown the latter quality in spades, and has quickly become a national leader in the smart growth movement.

As Cincinnati moves forward with additional phases of development at The Banks, and additional renovation work in historic Over-the-Rhine, smart growth champions believe that even additional investment will be needed in Cincinnati’s urban core to help those respective neighborhoods reach their full potential.

One of the greatest challenges going forward for a Midwestern city like Cincinnati will be maintaining the momentum built by Mayor Mallory’s steadfast approach.

“Everyone likes to talk about the ‘next thing,’ but there has to be an element of seeing things to fruition and making sure they fully develop. When that happens and people see the economic and community payoffs, I think it will set a precedent and make future endeavors more likely to succeed right away.”

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Business Development News Politics Transportation

Parking mandates stymy development in Cincinnati’s urban neighborhoods

Downtown Cincinnati is home to five Fortune 500 companies, three professional sports teams, local businesses, and according to the 2010 U.S. Census, about 5,300 residents. But the area is also home to more than 35,000 off-street parking spaces.

These spaces once held historic buildings but have been demolished to provide automobile parking over the years. As downtown continues its resurgance, it would be prudent for city leaders to review its outdated parking policies.

In the middle part of the 20th century, many cities, including Cincinnati, developed zoning codes with regulations dictating how many parking spaces are required for different uses. The regulations often accounted for “peak demand,” which is the amount of parking planners believed would be needed at times where demand for parking would be the greatest. For example, accounting for Black Friday-type events where parking lots are only maxed out once or twice a year.


Hundreds of brand new parking spaces in downtown Cincinnati’s Central Riverfront Garage sit unused. Photograph by Randy A. Simes for UrbanCincy.

In his article, The Trouble with Minimum Parking Requirements, UCLA professor Dr. Donald Shoup writes, “Minimum parking requirements are intended to satisfy the expected peak demand for parking at every land use–at home, work, school, banks, restaurants, shopping centers, movie theaters, and hundreds of other land uses from airports to zoos. Because the peak parking demands at different land uses occur at different times of the day or week, and may last for only a short time, several off-street parking spaces must be available for every motor vehicle.”

The demolition of buildings that are mostly historic is also a concern as downtowns struggle to build parking infrastructure that is required by code. Those demolitions, oddly enough, systematically demolish the very things that distinguished them from the suburbs and made the area an appealing destination.

In Nashville, TN, city leaders first removed parking requirements for older buildings, and then moved to remove parking requirements for all buildings in their city center.

“Requiring parking for historic structures that have never had parking is incentivizing their demolition. This puts the property owner in a really difficult position; he must either find parking for the building, demolish it or let it languish in perpetuity.” Nashville city planner, Joni Priest, told UrbanCincy. “If a property owner wants to rehab an historic building – a building that marks the character of a neighborhood and contributes to the fabric of the city – all incentives, including the elimination of parking requirements, should be considered.”

Parking mandates also increase the upfront cost to developers looking to invest in urban neighborhoods. Additional land, often still occupied by historic buildings, must be purchased in order to provide the required parking spaces at approximately $10,000 to $25,000 per space, depending on land and architectural fees. Those costs are then passed on to the consumer, making urban living or starting a small business more expensive.


Contemporary parking mandates can make it nearly impossible for developers and city planners to build neighborhoods like Over-the-Rhine any more. Photograph by Randy A. Simes for UrbanCincy.

Parking requirements also have impacts that are not quite as obvious. Increased parking capacity, in theory, increases the amount of cars in the given area and puts an added burden on downtown streets. Even though the traditional grid pattern is ideal for dispersal of traffic in urban settings, downtowns are ideally designed to accommodate people. Cities that add parking, or widen streets for automobiles, do so at the expense of pedestrians.

Even as city leaders work to implement a plan to increase downtown vibrancy through additional residential space and increased foot traffic, concern for parking punctures the debate on how to further support the urban core.

The urban parking analysis UrbanCincy conducted in 2010 identified many of these problems, but no significant action has been taken to-date aside from the reduction of parking needed to be provided along the Cincinnati Streetcar route.

City leaders need to seriously reexamine their policies on the matter, and they could get started by discussing the following three potential solutions:

  1. Eliminate Parking Mandates – As city leaders were able to do in Nashville, we believe Cincinnati leaders could do the same and remove the minimum parking requirements forced upon investors in the city’s urban core.
  2. Cap and Trade System – First proposed by UrbanCincy in 2010, this innovative system has been implemented in several European cities such as Amsterdam, Hamburg and Zurich. Regulations are designed to limit the total number of parking spaces in an urban area, and provide incentive bonuses while limiting parking. Parking spaces are created on a case-by-case basis and often involve repurposing on-street parking spaces for other uses such as community gardens or parks.
  3. Set Parking Maximums – Instead of dictating a minimum, parking requirements are capped by use or developed density. This strategy has been employed in New York City where development of parking has been limited in an attempt to reduce the impact of automobile traffic on the already densely developed island of Manhattan. Parking maximums seem to work with the availability of alternatives to driving. Therefore; if Cincinnati were to pursue this route, it should be in conjunction with the implementation of more efficient alternatives from Metro including expanding streetcar routes, light rail and bus rapid transit alternatives.

While the need for reform appears evident, a contextualized solution should be pursued by Cincinnati city officials that specifically tailors the policy to localized needs. What may be most important is offering flexibility to small businesses and investors who are looking to invest in Cincinnati’s urban core.

“Removing the parking requirements from downtown zoning allows flexibility for site-specific and program-specific solutions,” said Priest. “Flexibility is key in urban environments. As downtown becomes more comfortable for pedestrians, cyclists and transit users, new development will have the flexibility to build less parking.”