In case you haven’t seen Christian Moerlein’s new television commercial here it is for you. The 31 second TV spot will be shown throughout the Cincinnati market over the summer. It is yet another sign of the rebirth of the beer brewing industry here in Cincinnati. Thanks Greg for investing in Cincinnati and bringing back some of our proud German history.
Thanks to new owner, Christian Moerleing Brewing Company, the transformation of Little Kings Cream Ale has been fast-tracked.
New will be the introduction of “12 Kings” – a 12 pack design for the classic seven ounce green bottle. There will also be a complete packaging redesign that includes new “classic styling” of the brand image that plays to the heritage of the Schoenling Brewing Company.
The original tagline of “It’s Good To Be King” has also been restored to packaging. Also new will be the return of the Little Kings beer bucket affectionately known as “a bucket of Kings” will serve as a way for bars to serve Little Kings to their customers.
Also of interest to those beer lovers out there is ceremonial keg tapping today at Germania Park hosted by the German-American Citizens League of Greater Cincinnati and Christian Moerlein. The keg tapping is in honor of Cincinnati’s great 19th century beer baron, Christian Moerlein, and all proceeds will go to benefit the German-American Citizens League and the Germania Society.
There will be live music, food and a brief presentation about the contributions and anniversary of Christian Moerlein’s birth and death (5/13/1818 – 5/14/1897) at 7pm. Guests will also get to see the premiere of the first television commercial for the Christian Moerlein brand in over 20 years. The commercial is titled, “A Journey In Every Bottle” and shows Christian Moerlein Brewing Company’s 19th century Cincinnati brewing heritage evolving to today’s 21st century handcrafted beers. Detailed event information can be found here.
In case you haven’t heard already, the annual Bockfest celebrations are taking place this weekend (3/6 – 3/8) starting with the opening of Bockfest Hall (formerly Jefferson Hall) at 4pm on Friday, followed by the Bockfest Parade at 6pm.
Bockfest started in Cincinnati in the 1800s and is the world’s oldest Bock festival. The celebrations stem from the glory days of Cincinnati’s many brewers (at one time producing more beer per capita than any other city in the U.S.). During that time a tradition developed amongst the brewers to release all of their bock beer on the same day – marking the end of the winter brewing season and the beginning of the spring.
This year’s celebration will include sub-subterranean tours of Cincinnati’s prohibition past (all 13 sold out), subway tours (all 3 sold out), the parade, glass blowing, Sausage Queen competition, book signing, live music, and of course lots of beer drinking at some of the best German bars in the city.
Click image for larger version – Parade Route = Green, Public Parking = Blue, Participating Venues = Red, Free Shuttle Route = Orange
The second largest Oktoberfest celebration in the world and “America’s Oktoberfest” is this weekend in Downtown Cincinnati. The festival has been extended another block this year now encompassing six full city blocks (along 5th from Race to Broadway) to help accommodate the 500,000+ that come for the German beer, food, entertainment and fun.
What makes this year so much bigger and better than previous years are the new additions to the festival. There will now be five stages of entertainment plus the new Time Warner Cable Party Zelt will be the largest fest tent in the history of Oktoberfest. The tent will be equipped with flat screen televisions and wifi, and will be the place to watch the game or enjoy German musik.
Also new is the HYPE Haus Party: HYPE, the Chamber’s young professional initiative, will hold a party from 4 to 11 p.m. on Saturday, Sept. 20. The “party within a party” will include a lounge, food, music, beer sampling and appearances from Buster the Party Dawg.
Even the famous world’s largest chicken dance is improving this year with the addition of Chicken Dance with the Stars. Local celebrities will be doing the chicken dance to get ready for Oktoberfest. Videos of local celebrities doing the Chicken Dance are posted online, and the community is invited to vote for the best Chicken Dancer. The winner will be unveiled as part of the annual highlight of Oktoberfest-Zinzinnati.
Sam Adams, brewed in Cincinnati, is the new beer sponsor for this year’s festival and Cincinnati native and founder of the Boston Beer Company (Sam Adams’ parent company) will tap the first keg at the Opening Ceremony.
Be sure to also check out Cincinnati’s own German beer delight – Christian Moerlein – at their Christian Moerlein Bier Garten located in front of the Chemed Building. They will have Moerlien OTR, Lager House, Barbarossa and Fifth & Vine Oktoberfest Marzen available to drink.
Oktoberfest Zinzinnati (free admission)