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Cincinnati looking to woo Lions Clubs International leadership

Cincinnati is one of five finalist cities across the world competing to land the Lions Clubs International 2015 convention that will bring with it an estimated 25,000 to 36,000 hotel room nights and an economic impact between $7.4 and $10.5 million.

Cincinnati is currently competing against Boston, Tampa, Honolulu and Manchester, England for the five day event in July 2015. The winner will be announced this April by Lions Clubs International.

“Reaching finalist status to host Lions Clubs International is a tremendous accomplishment in itself. They have narrowed their search to five great cities, and we are right up there with other top-shelf destinations,” said Dan Lincoln, President and Chief Executive Officer of the Cincinnati USA Convention and Visitors Bureau.

Lions Clubs International’s leadership is in Cincinnati now and will be touring the venues and hotels that would play host to the convention. During their three-day stay, Lions Clubs International leadership will meet with a variety of business and civic leaders in the Cincinnati region, and evaluate potential parade routes for the 2015 event. As part of the visit, Cincinnati leaders will present Lions officials with more than 5,000 pairs of eyeglasses that have been collected from throughout the region.

“This is particularly exciting given the recent selection of Cincinnati USA to host the World Choir Games in 2012,” said Lincoln. “We are succeeding in showing the nation and the world that Cincinnati USA is a welcoming, exciting and memorable destination prepared to host major convention groups.”

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News

Melt’s new brunch offerings a smash hit

Due to an “overwhelming response” to Melt Eclectic Deli’s new Sunday brunch hours (10am to 3pm), owner Lisa Kagen says that they will be increasing staff and prep, and plan on rotating the brunch menu on a monthly basis.

February’s Sunday brunch menu includes vegan options like the Tofu Corquettes with creamy chipotle sauce, Smokey Roasted Tomatoes & Fresh Basil over Polenta cakes, and biscuits topped with vegan sausage “sawmill” style gravy and chives. Vegetarian options include the Huevos Rancheros (can also be made vegan), Veggie Bacon & Eggs Melt with mozzarella cheese and cage-free eggs on a ciabatta bun, and Spinach & Mushroom Frittata with smoked Gouda cheese.

Read the rest of Melt’s Sunday brunch menu online here. Melt is located (map) in the heart of the Northside neighborhood business district. Bicycle parking is available nearby along with On and off-street for automobiles. Melt Eclectic Deli is also located on several Metro bus routes (plan your trip now).

Photo of Melt Eclectic Deli by Carrie Sloan

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Business News

Google’s ‘Parisian Love’ Super Bowl commercial runaway winner

This year Google did the unexpected and ran a Super Bowl ad at the beginning of the 4th Quarter. The commercial wasn’t funny and didn’t try to be. The commercial was easily the winner of most effective Super Bowl commercial even if it doesn’t win the popular votes.

The commercial was effective for both men and women, it illustrated perfectly the uses and benefits of their product (Google search engine), it clearly established their brand identity, and had an amazing authenticity that is rarely found in commercials…much less Super Bowl commercials.

The story line of ‘Parisian Love’ was very identifiable for most people through the common love storyline, and Google’s ability to work in natural and common questions along the way was brilliant. The commercial was also very clever to work in the spelling error of “louve” instead of “louvre.” Also clever was the natural integration of the auto-complete function of Google searches.

If you didn’t get a chance to catch the commercial live during Super Bowl XLIV you should view it now.

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Business Development News

Taco Azul to open this March

Cincinnati’s newest food truck, Taco Azul, will hit the streets late this March according to owner Gary Sims. Once open for business, Taco Azul will bring a Los Angeles-style taco truck to Cincinnati with a variety authentic Mexican favorites hard to find locally.

There will be a variety of taco choices including the traditional taco pastor. In addition to tacos, Taco Azul will have burritos, quesadillas, and more traditional Mexican dishes like sopes and tortas. On the weekends Sims says that they will be serving menudo – a popular weekend soup great for hangovers. When available, Taco Azul also plans on offering ceviche and lengua. Maybe more exciting than anything else is the fact that horchata will also be on the menu.

“We are looking into no animal lard beans for our vegan friends,” said Sims who also stated that their produce will come from local farms and that their meats will be local and range free whenever possible.

Stay tuned over the coming weeks as Taco Azul works out the final details for their new truck and continue to revise their menu (through user feedback of course). Right now their Facebook Page is the best way to stay connected, but once they start rolling around Opening Day their Twitter account will probably be the best bet.

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Arts & Entertainment Business News

Vendor applications now being accepted for 2010 ‘Market on the Square’

Entering its third season, ‘Market on the Square’ is now accepting applications from vendors interested in participating in the popular seasonal market on Fountain Square.

‘Market on the Square’ runs every Tuesday, over the course of the summer months (21 weeks) from 11am to 2pm, and attracts thousands of visitors and shoppers each season. Last year’s vendors sold fresh produce, baked goods, prepared lunch foods, fresh flowers, handmade items and more.

Interested vendors are encouraged to apply now after reviewing the Vendor Application for selection criteria and important instructions on how to apply. The Fountain Square Management Group notes that all vendors must apply by April 2, and that no more than 24 vendors will be selected two weeks later.