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CDK Global Appears Poised To Bring 1,000 Tech Jobs to Norwood

Just days after it was announced that CDK Global would most likely relocate 1,000 jobs to the Cincinnati region, UrbanCincy has learned that the technology and digital marketing firm may be heading to Norwood.

On Monday it was announced that CDK Global, an integrated technology and market services provider, would relocate 1,000 jobs to the Cincinnati region. At the time of the announcement, however, a specific site was not identified.

Given the company’s focus, UrbanCincy suggested a site somewhere in the center city would make sense for CDK and their employees. Since that time we have learned that the company will most likely move into the large Central Parke office complex in Norwood.

Located at Montgomery Road and Sherman Avenue, the site is in the heart of Norwood and is just down the street from Paycor’s new headquarters in Linden Pointe. Cassidy Turley lists Central Parke as having a block of 95,000 square feet of office space available following the relocation of Cincinnati Bell’s operations to downtown Cincinnati over the past year-and-a-half.

REDI Cincinnati, the region’s job attraction and retention organization, would not confirm the location, but sources close to UrbanCincy say that a deal is in fact close to being finalized. Representatives at CDK Global also would not confirm the information, but did say that they expect to close on a deal by Monday.

If true, it would follow a trend of major employers increasingly choosing in-town locations rather than suburban alternatives that long defined economic moves over the past several decades. It would also be a major win for Norwood which has struggled to maintain its tax revenues as company after company has left the aging industrial city for other locations.

With annual payroll estimated to be around $45 million, the City of Norwood would receive approximately $900,000 annually in new tax revenues from their 2% earnings tax. This is not accounting for any types of tax breaks that may have been offered by the City of Norwood in addition to those given by the State of Ohio.

The Central Parke complex was developed on the former General Motors production plant that was shuttered, along with its 4,000 jobs, in 1987. Since that time, the City of Norwood has struggled economically and been dealt several setbacks in its efforts to diversify its tax base. Such struggles have meant credit rating hits and caused the city to drastically cut its budget and reduce public services over the years.

While landing CDK would help in the short-term, the future continues to look problematic for Norwood with fewer and fewer resources coming from the statehouse in Columbus. As a result, it may still make sense for a municipal merger with the City of Cincinnati in the future, which is both more economically powerful and stable.

The former office space occupied by Cincinnati Bell is reportedly in good condition and will require minimal upgrades in order to accommodate CDK’s staff. Its location is accessible by two Metro bus routes – the #4 and #51 – and has a Walk Score of 85.

By Randy A. Simes

Randy is an award-winning urban planner who founded UrbanCincy in May 2007. He grew up on Cincinnati’s west side in Covedale, and graduated from the University of Cincinnati’s nationally acclaimed School of Planning in June 2009. In addition to maintaining ownership and serving as the managing editor for UrbanCincy, Randy has worked professionally as a planning consultant throughout the United States, Korea and the Middle East. After brief stints in Atlanta and Chicago, he currently lives in the Daechi neighborhood of Seoul’s Gangnam district.