The Southwest Ohio Regional Transit Authority (SORTA) introduced its first Metro*Plus route in 2013. This type of service is often described as “bus plus”, meaning that it has some benefits over standard bus service, but is not quite up to the level of true bus rapid transit (BRT).
According to a recent post on Portland Transport, rolling out small, incremental improvements to bus service (as SORTA has done) may be more effective than focusing all effort into a small number of BRT routes. It may also be the best way to improve bus service while minimizing the number of political hurdles:
Don’t focus on “BRT” as a separate product, just focus on bus service improvements. In much of Europe, there is no “BRT”–the standard for basic bus service (at least on corridors) often involves things like greater stop-spacing, offboard fare payment, larger vehicles with all-door boarding, signal priority, and exclusive lanes (though not necessarily for the entire length of the route). […]
In many cases, do these quietly, without much fanfare, and without a big splashy project. Big splashy big-ticket projects are more likely to attract political opposition and political opportunism. As Harry S Truman said, “it’s amazing what you can accomplish if you do not care who gets the credit.”