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Mayor Mallory: Welcome to Cincinnati

The City of Cincinnati has put together a new video where Mayor Mallory welcomes people and businesses to the Queen City. But, how does this video fit in with the potential image and brand the city is trying to put out?

The City of Cincinnati has put together a new video that welcomes people and businesses to Cincinnati. The video comes during a time at which city leaders are trying to figure out how to brand the city and region.

Within the video, Mayor Mark Mallory talks about Cincinnati’s vibrant and walkable downtown, The Banks development, recent progress in Over-the-Rhine, the arts, the future Horseshoe Casino and Cincinnati Streetcar.

So, the question begs to be asked. How do you think this message brands Cincinnati, and does it do so successfully? The next question is, whether or not this is even the image and brand the city should be promoting?

By Randy A. Simes

Randy is an award-winning urban planner who founded UrbanCincy in May 2007. He grew up on Cincinnati’s west side in Covedale, and graduated from the University of Cincinnati’s nationally acclaimed School of Planning in June 2009. In addition to maintaining ownership and serving as the managing editor for UrbanCincy, Randy has worked professionally as a planning consultant throughout the United States, Korea and the Middle East. After brief stints in Atlanta and Chicago, he currently lives in the Daechi neighborhood of Seoul’s Gangnam district.