Mayor Mallory: Welcome to Cincinnati

The City of Cincinnati has put together a new video that welcomes people and businesses to Cincinnati. The video comes during a time at which city leaders are trying to figure out how to brand the city and region.

Within the video, Mayor Mark Mallory talks about Cincinnati’s vibrant and walkable downtown, The Banks development, recent progress in Over-the-Rhine, the arts, the future Horseshoe Casino and Cincinnati Streetcar.

So, the question begs to be asked. How do you think this message brands Cincinnati, and does it do so successfully? The next question is, whether or not this is even the image and brand the city should be promoting?