Mayor Mallory: Welcome to Cincinnati

The City of Cincinnati has put together a new video that welcomes people and businesses to Cincinnati. The video comes during a time at which city leaders are trying to figure out how to brand the city and region.

Within the video, Mayor Mark Mallory talks about Cincinnati’s vibrant and walkable downtown, The Banks development, recent progress in Over-the-Rhine, the arts, the future Horseshoe Casino and Cincinnati Streetcar.

So, the question begs to be asked. How do you think this message brands Cincinnati, and does it do so successfully? The next question is, whether or not this is even the image and brand the city should be promoting?

  • L. Q.

    This looks like it was produced for the CVB

  • I really like the logo swirling at the beginning and end.

    A lot of people will pick apart the numbers they are throwing out about the spending they are doing. It shows that we are investing in the city, but some people will say it is wasteful.

    Does anyone know of any other cities that are promoting the city like this? They cities switch to technology is admirable. It makes us look more like a forward thinking city than many physical projects can.

  • TBoondoggle:

    I very much agree with you about the attention now being paid to technology. I think it reflects well on the city and its leaders, and it in and of itself puts out a good image/brand of the city as being adjusted to the times.

    Also interesting, when Mayor Mallory was on Jimmy Kimmell Live the other week he did the same exact thing in terms of promoting the city. He spouted off the investments being made at Queen City Square, The Banks, Horseshoe Casino and Cincinnati Streetcar.

  • It’s an alright video and I commend the effort, but the mayor states “Cincy is more than office buildings” and follows that up with dollar figure after dollar figure of building projects. Granted none of them were office buildings, but I think there could have been more focus on what goes on if this was for visitors. If the target audience is businesses looking to expand or relocate then I think this works.

    Also, was it intentional to not mention or show Findlay Market which is a star on so much of Cincy’s marketing? And hasn’t Outside been closed for over a year?

  • Aaron

    Seriously, there wasn’t ANY aerial footage of the current skyline?

  • Robert Croswell

    Great logo, charismatic mayor, upbeat sound track, attractive people — yet a video already outdated. As Eric and Aaron mentioned, no Findlay Market or Great American Tower. Reediting will bring this jazzy video up-to-speed.

  • I agree that Findlay Market should have been included. Maybe even a couple of dynamic scenes around Uptown including UC’s Main Street and medical research area nearby.

    Overall, I do like the intro and outro quite a bit. The use of the new city logo works quite well. But there were a couple of scenes that could have been a bit fresher. Also, I think the music used was a bit predictable for an “energtic city” image. Maybe the use of some local indie music would have been cool. Cincinnati certainly has some great local independent music from which to choose.

  • The branding seems pretty clear: “Cincinnati is reinventing itself by investing in itself.” The piece succeeds pretty clearly on that count, even if it omits a big bullet point by excluding the Queen City Square development… although one might surmise that a conscious choice was made to focus on projects designed chiefly for public use. In fact, my initial reading of the video was that this piece was designed with business or civic leaders in mind as the target audience, since there was little mention of the civic events (Oktoberfest, Taste) or traditional attractions (world-class Zoo, Cincinnati Reds) on which a tourism campaign would typically hang its hat.

    However, upon noting the distinction between public- and private-use projects and the almost total omission of Cincinnati’s usual calling-card attractions, I have to think that this video’s main goals is to reach outsiders and change the way they think of Cincinnati. It’s a solid effort, in my opinion: while no one is going to hop on Expedia and book a flight here after watching a piece featuring a bunch of in-progress development projects, we can’t wait until we’re doing the ribbon-cuttings to get the word out. Start getting people’s attention now, so we can capitalize as soon as these amenities come online.

    I DO think the video misses on an opportunity to provide context visually for all the development that Mallory mentions — using a map or aerial photo to show the footprints of the casino, CAC, Banks and streetcar could drive home the point of just how widespread these projects are, and how city-changing they have the potential to be. Overall, though, I think it does a pretty good job of describing the “new” Cincinnati of, say, 2013 and beyond.