The Banks development team releases new website, renderings for $600M development

The progress being made at The Banks development along the Ohio River in downtown Cincinnati is palpable. Underground parking garages have been built to lift the development out of the 100-year flood plain and provide parking spaces for those living, working and visiting Cincinnati’s central riverfront. With that complete, the buildings that will house 300 apartments, retail and office space are now rising on the eastern portion of the site near Great American Ball Park.

The development team responsible for the $600 million private investment has now released a new website, updated renderings for Phase 1 of the project and has begun a branding and marketing campaign intended to “define and illustrate” what it will be like to live, work and play at The Banks. The new campaign focuses around a slogan of “It’s happening on the river” and includes a new logo in addition to the new website and marketing effort.

“I think after all these years, it’s hard for people to believe that things are finally happening at The Banks,” said Malloy Peterson, vice president of marketing at Carter. “This campaign, along with the ongoing construction now visible at the site, will help change that perception and start to build interest among the community that The Banks is really taking shape.”

The updated renderings illustrate the large sidewalks that will accommodate the many visitors and residents of the mixed-use development. The mid- and high-rise structures will include street-level retail that has apartments with balconies or office space on the upper floors.

Residential development above street-level retail spaces looking east along Freedom Way towards Great American Ball Park [TOP]. Corner retail development at 2nd & Main streets [BOTTOM]. All images provided by Carter and The Dawson Company.

“Throughout all aspects of this project, we’ve been steadfast in delivering a development that creates excitement and interest throughout Greater Cincinnati,” said Harold A. Dawson, Jr., president and chief executive officer for The Dawson Company. “With a grand opening a year away, this new campaign brings to life our team’s vision of The Banks.”

Those interested in living at one of the 300 apartments in Phase 1 of The Banks can now contact Kristi Fickert from Village Green Management at (888) 371-7241 or by email at

Both the private and public portions of the overall development are currently on-schedule, and will see the underground parking garage to the east of the National Underground Railroad Freedom Center open this June 2010, with a grand opening of the private development portion scheduled for spring 2011. Once fully built-out, The Banks development will house more than 3,000 new residents and will be Cincinnati’s largest single, mixed-use development composed of residential, office, hotel and retail components.

  • David Ben

    Randy – Is that top rendering depicting the office space portion of the banks? Are there any companies lined up yet to move there?

  • D R E W

    i love how it says "Chipelto" in stead of "Chipotle" in the second photo. i know they can't use Chipotle for obvious reasons, but it's still funny.

  • David Ben

    It also says "Bugo Hoss," which would be an awesome name for a NJ-themed bar, I think.

  • Randy Simes

    Yes David, that is the proposed office tower at 2nd & Walnut streets. There is no tenant signed for that building yet, which is probably why they went with 'The Banks' as the name across the top of the building.

    Yeah, the Chipotle thing was one of the first things I noticed. Very funny.

  • BQ

    I believe it also says 'Cold Stones Creamery' in the window reflection as well. 😛

  • BQ

    I was hoping for them to release an updated webcam with the new website. 🙁

  • Michael

    Understood these are renderings but wouldn't it be great, beyond Christian Moerlein, to have these retail spaces filled by local businesses rather than the usual suspects in the future?

  • Quim

    Where will residents park, in the event of a flood?
    Wherever they can?

  • Brad

    Quim, I would assume the residents would use their cars to escape the flood.

  • Travis Estell

    What happened to the "Barnes & Others" bookstore? 😉

  • Randy Simes


    The public underground parking garages will not flood. They lift the development out of the flood plain, and its southern walls will serve as a flood wall. That flood wall will be less abrasive due to the sloping design of the Central Riverfront Park.

  • The Provost of Cincinnati, Editor-at-Large

    The "underground" two-level garage sits on the flood plain and will flood in the event of very large floods. The last time this happened was 1997, so it is by no means an annual event. The flooding of the garage's higher deck will be even more rare, maybe once every 50 years. A flood will never reach street level, so the shops, apartments, and higher parking decks will not be inconvenienced.

  • Quim

    Well, that's what I was kinda getting at. People will be fine up above so residents would stay but have to put their cars elsewhere.
    Kinda like what folks have to do when they park on snow emergency streets during snow emergencies.
    It can get kinda chaotic.

  • G

    This looks awesome.

  • J.H.

    These renderings are a million times better than the ones they released last year. The residential buildings in these actually have some character to them–they remind me of the new buildings 3CDC has built in OTR. Office tower is still boring tho, but thus is the nature of the beast. Overall, I'm much happier with these.

  • westbasco

    With the office building being in the block they are currently constructing, is it safe to assume it will be built even before a lease is signed? Would be cool to see the western portion of the second st facade bow out over the sidewalk a bit as it reaches the top.

    What happened to the signature corner the review board was so adamant on having across from GABP? What is shown at that corner is pretty cool, but nothing breathtaking

  • Randy Simes


    I don't believe they plan to construct the office building in a speculative fashion. They will leave the support structure there until they have a primary tenant lined up…this is exactly what this development team did at Atlantic Station in Atlanta.

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