Local transit officials on Tuesday rolled out the first vehicle to bear the colors of the new branding scheme for the Cincinnati Bell Connector. Naming rights for the local rail transit system, formerly known as the Cincinnati Streetcar, have been purchased by Cincinnati Bell.
Under the sponsorship contract, the communications company has agreed to pay $340,000 per year for the next decade. The funding will be used to help cover costs for streetcar operations.
The new graphic scheme for the transit vehicles features the blue and green colors of Cincinnati Bell on the ends of the cars, and above the windows. While some remnants of the original branding scheme remain, the burnt orange color that had become synonymous with the streetcar will entirely go away in time for the system’s opening.
The new branding will be used throughout the system, including on the website, on all printed materials, and on support vehicles. Stations will be rebranded as Cincinnati Bell Connector stations; and several stations already have new signage reflecting the change.
After a photo session for the media, the vehicle departed along Race Street to start regular operations for the day. All five streetcars will display the new branding by the start of regular service on September 9.