Business News

Park+Vine to celebrate new location, expanded business operations

The popular green general store Park+Vine will officially celebrate the grand opening of its new, expanded store located just blocks away from the location which gave it its name. The celebration will take place this Friday along with a variety of other events being hosted by neighboring merchants.

Park+Vine, Cincinnati’s first green general store has moved from its namesake location to 1202 Main Street in historic Over-the-Rhine. After more than three years of operation at the corner of Central Parkway and Vine Street, owner and proprietor Dan Korman decided it was time for a change.

“We had really outgrown the [former] space, and wanted to expand in a more diverse way,” Korman explained after stating he had signed a ten-year lease on the space. “The extra room allows for an expanded grocery area including frozen food and a bulk food section; a drink bar with seating area; a designated classroom space; and an outdoor patio.”

The 2,760 square-foot location previously occupied by Kaldi’s coffeeshop and bookstore will also have expanded hours and employees. Korman has added six new employees to his five person staff, and has increased the store’s hours of operation by 37 percent over the course of the week.

Korman also says that sales per-hour at the new location are slightly higher than its previous location in the first three weeks even before the office opening of the store’s drink bar.

“Being open more hours allows for residents to utilize the space as more of an everyday shopping experience, be it grabbing an early morning coffee or stopping by in the evening to pick up dinner ingredients or a suddenly needed roll of recycled content toilet paper.”

Beyond the business opportunities, the new Main Street location also offers an opportunity to more successfully integrate with the Over-the-Rhine community.

“Park + Vine is simply tapping into renewed interest and investment along Main Street. We’re seeing a lot of cross-over from neighboring businesses and far more evening traffic from people who live along Main Street and in Prospect Hill,” Korman explained. “The Shift from Vine to Main appears to be relatively easy for most people. They are excited about the renewed energy of Main Street and how businesses, organizations and residents are committed to supporting one another, as well as other areas of the neighborhood.”

The new location has been open now for several weeks, but the store is celebrating with a Grand Reopening Party this Friday, October 29, from 6pm to 10pm, to coincide with many other neighborhood events kicking off the Halloween weekend. Korman says that the celebration includes food from local vegan-friendly spots, drinks from Market Wines, music by Josh Eagle and Liz Bowater, and guest baristas demonstrating Park+Vine’s Hario coffee drip machine.

Park+Vine artist, Angie Unger, will also unveil her paintings and chandeliers using re-purposed materials from Zero-Landfill Cincinnati Project. Nearby, Share Some Sugar will be hosting a Halloween Costume Swap, and MOTR will throw an after-party. Five percent of every purchase at the Grand Reopening Party will be donated to ArtWorks.

By Jenny Kessler

Jenny is a local designer who has a passion for people and for Cincinnati. She began writing for UrbanCincy in September 2009, and served as the website's operation manager until March 2012. Jenny currently works for ArtsWave and manages the OTR Urban Kickball League.