A few weeks back, I wrote about a brand new park in New York City called the High Line. It is a converted elevated railway line that they turned into a park.
Pepsi has apparently decided to use this park as one of the faces of the Good Works portion of their Refresh Everything campaign. Seems fitting enough. Think they’d be willing to finance help any refreshing projects here in the 513? The Cincinnati Streetcar maybe? I’d be willing to let them poster one of the streetcars with a gigantic Pepsi logo on it, for the right price. Not that I make those calls. Or maybe they could do something to refresh the failure know as the Skywalk.
Below, see a short video on how the park interfaces with the existing infrastructure.