New video explains Cincinnati’s enhanced recycling program

Cincinnati recently became the largest Midwestern city to implement RecycleBank, a rewards program, as part of the city’s enhanced recycling program. The program began operating throughout parts of the city in early October, and the City has released a new video explaining all the details about the new program.

The video was produced by City Council member, and award-winning investigative reporter, Laure Quinlivan who also serves as the Chair of the Mayor’s Green Steering Committee.

“Enhanced recycling will help the environment and eventually save city taxpayers a million dollars a year,” Quinlivan said in a prepared release. “I can’t wait to get the new 96-gallon recycling cart delivered to my home so I can stop overflowing the little green bin every week.”

City officials delivered the second round of recycling carts to approximately 25,000 homes in October, and expect to complete distribution city-wide by February 2011. The first data surrounding initial operations of the new program will become available in mid-November, but Cincinnati Office of Environmental Quality director Larry Falkin believes the success can be seen on the streets.

“Driving down street routes before, I’d see a recycling bin here or there,” Falkin explained. “But now, you can see that residents are responding positively to the enhanced recycling program. The new carts now line the streets on pick up days. Residents are responding to having the option to recycle more with the new recycling carts and getting rewarded for their green actions with RecycleBank Points.”