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New Metro CEO wants a “back-to-basics” transit management approach

Metro’s new CEO and General Manager, Terry Garcia Crews, says that she is excited to get started and is looking for feedback along the way from the transit agency’s existing and potential customers. Get to learn more about Crews through an open letter she wrote on her first day on the job.

[On Monday, November 1, Metro’s new CEO and General Manager Terry Garcia Crews wrote a letter to Cincinnatians. This is an unedited republishing of that letter in its entirety – Randy.]

Dear Friends of Metro,

Today is my first day as Metro’s CEO & General Manager, and I wanted to share my initial impressions of my new home. Cincinnati is a wonderful place. Metro is a great organization, and I see tremendous potential for our transit system to support the community’s objectives.

My immediate focus will be on a back-to-basics approach of providing safe, on-time, clean, and friendly service to the community. There’s no funding right now for growth, but we intend to maximize the impact of what we have.

Of importance, I want you to know that Metro’s 2011 budget will be balanced without negative changes in service, fares or jobs. We’re stable for now, but budget challenges will continue as the economy struggles to rebound. We’re dedicated to fiscal responsibility and cost containment to maintain current fares and service levels for the next year and hopefully longer.

I don’t intend to operate in a vacuum. I need to better understand the priorities of the community and where Metro fits in. My goal is to meet with community leaders over the coming weeks and months to get a clearer picture of the community’s needs and interest in transit. Listening to all of our stakeholders will help in developing our action plan and establishing a strategic direction.

I hope you will take a minute to share your thoughts about Metro with me via email at Or let me know if you would like to meet and we can schedule a time. I’d also like to welcome you to become my friend and visit our Cincinnati Metro page on Facebook.

I’m looking forward to working with you to move Metro forward.

Terry Garcia Crews
CEO & General Manager

By Randy A. Simes

Randy is an award-winning urban planner who founded UrbanCincy in May 2007. He grew up on Cincinnati’s west side in Covedale, and graduated from the University of Cincinnati’s nationally acclaimed School of Planning in June 2009. In addition to maintaining ownership and serving as the managing editor for UrbanCincy, Randy has worked professionally as a planning consultant throughout the United States, Korea and the Middle East. After brief stints in Atlanta and Chicago, he currently lives in the Daechi neighborhood of Seoul’s Gangnam district.