Business News

Currito embarks on urban expansion effort throughout Cincinnati

Currito will open three new Cincinnati-area locations in 2011. According to the restaurant’s ownership, all three locations have been selected for their high visibility and ability to promote Currito’s brand – and all three locations are in urban neighborhoods.

Currito has announced that they will open two new locations this year in Evanston and Downtown, and an third independent restaurant in Over-the-Rhine called Bakersfield Taco Grill. The Cincinnati-based company already has locations in Clifton Heights and Florence, but their recent announcements mark a bold move into the urban frontier that they wish to call home.

“Downtown is experiencing some very positive changes, and we really want to be a part of the forward motion that is happening there,” Currito co-founder Joe Lanni told UrbanCincy last week. “We are committed to continued growth in this market, and downtown is the best place to gain exposure to people from all over the city.”

In the end, Lanni believes that the exposure these urban locations offer is invaluable to promoting the company’s overall brand and image identity.

The downtown restaurant will be Currito’s flagship location when it opens within the 3,074-square-foot space located inside the Mercantile Building (map). Lanni says that they have signed a 10-year lease on the space, with two five-year options.

Joe, and his brother John, will open up a new Currito location on Xavier University’s campus in Evanston this August before opening the two new restaurants in Downtown and Over-the-Rhine (map) this October.

“We are excited to have found a location that is central to the exciting events that happen on Fountain Square,” Lanni said about their future flagship location downtown. “We were very conscious about looking for a high-profile place to roll out our most current design in our home market.”

Once the Lanni’s complete their next wave of growth in Cincinnati, Currito will boast 15 locations in eight different states. The non-Cincinnati locations are managed through franchisees which the Lanni’s have overseen since they founded Currito in 2005. Stay up-to-date by following Currito on Twitter @CurritoBurrito, or by becoming a fan on Facebook.

Photograph of Currito’s Clifton Heights location by Randy A. Simes for UrbanCincy.

By Randy A. Simes

Randy is an award-winning urban planner who founded UrbanCincy in May 2007. He grew up on Cincinnati’s west side in Covedale, and graduated from the University of Cincinnati’s nationally acclaimed School of Planning in June 2009. In addition to maintaining ownership and serving as the managing editor for UrbanCincy, Randy has worked professionally as a planning consultant throughout the United States, Korea and the Middle East. After brief stints in Atlanta and Chicago, he currently lives in the Daechi neighborhood of Seoul’s Gangnam district.