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Cincinnati designated consumer marketing Hub of Innovation & Opportunity

Ohio governor Ted Strickland traveled to Cincinnati on Friday, July 9th to officially announce Cincinnati’s newly appointed status as a Hub of Innovation and Opportunity in the area of Consumer Marketing for the state of Ohio – a move expected to bring new investment and jobs to the urban core.

Ohio governor Ted Strickland traveled to Cincinnati on Friday, July 9th to officially announce Cincinnati’s newly appointed status as a Hub of Innovation and Opportunity in the area of Consumer Marketing for the state of Ohio.  With companies like P&G, Landor, Kroger and LPK located here, Cincinnati has long established itself as a global leader in the fields of marketing, branding and forward thinking.

“Cincinnati’s Hub designation will assist this region’s already strong business and educational community in attracting young creative talent, new companies and job opportunities in consumer marketing to Ohio,” Governor Strickland said to a packed house of dignitaries on Friday at LPK’s headquarters in downtown Cincinnati.  “Targeted investments in Ohio’s urban regions and businesses are a critical piece of our economic development strategy to create jobs and strengthen Ohio’s economy.”

The Hub designation is much more than a point of civic pride. According to the Ohio Department of Development, the Ohio Hubs are envisioned as regional economic development initiatives that build upon leading assets in our urban centers to accomplish three major goals:

  1. Propel innovation through cutting-edge, market-driven applied technology and knowledge spillover;
  2. Foster the opportunity for job creation and retention; and
  3. Catalyze the formation of new companies in the region, while at the same time helping to ensure that Ohio’s existing industries retain their competitive advantage in the global marketplace.

Now more than ever, the state of Ohio seems committed to investing in Cincinnati’s comparative advantages. The $415 million the state has invested in the city has already translated into $2.3 billion in development. The Consumer Marketing Hub of Innovation and Opportunity will focus on promoting entrepreneurship, economic development and commercialization in the consumer marketing industry, providing the intelligence, insight, innovation, and infrastructure to sell Ohio’s products and services. The designation comes with $250,000 in seed money for the city intended to spur growth, encourage entrepreneurs and attract and retain creative talent in the area.

“The Ohio Hubs are vital to the continued economic success of our state’s communities,” said Mark Barbash, Assistant Director of the Ohio Department of Development. “Today’s investment in the Cincinnati region will further enhance Southwest Ohio as a globally recognized hot-spot for consumer marketing and branding.”

Further illustrating Cincinnati’s dominance in the consumer marketing industry, the Cincinnati USA Regional Chamber, Procter & Gamble, Kroger Company, the University of Cincinnati and Macy’s have partnered in order to strengthen and create job opportunities in Ohio’s consumer marketing industry.  Other local companies, including branding firms Landor, Bridge Worldwide, and LPK, and consumer marketing service companies such as Dunnhumby USA and AC Nielsen/Buzzmetrics have also committed to support this effort.

Vice Mayor Roxanne Qualls spoke at the event, connecting the Hub designation to the recent announcement of money received from the federal government for the Cincinnati Streetcar.  “These announcements are transformative for the greater Cincinnati region.” Qualls said.

“The hub designation strengthens partnerships and creates new opportunities for the citizens of Cincinnati, and the streetcar will now physically connect the Central Business District to the Uptown/University area – the city’s two larges employment areas. These projects are an investment in attracting and keeping the creative class, and they will help make this a great place to live for young folks who are the anchor of this region”

The Cincinnati Regional Action Plan states the goal of creating 200,000 new jobs by 2020. Local business leaders believe the hub designation will help Cincinnati hire even more creatives who are looking to stay in the region.

By Jenny Kessler

Jenny is a local designer who has a passion for people and for Cincinnati. She began writing for UrbanCincy in September 2009, and served as the website's operation manager until March 2012. Jenny currently works for ArtsWave and manages the OTR Urban Kickball League.