$40M Avondale Town Center Redevelopment Could Change Fate of City’s 7th Biggest Neighborhood

If a team of local organizations have their way, Avondale Town Center will offer a jolt of investment like perhaps none other to date in the neighborhood.

The town center development project is actually the final of three phases worth of work in Avondale that have thus far taken a $30 million grant from the U.S. Department of Housing and Urban Development, and leveraged it into $100 million. So far the money, part of the community’s Choice Neighborhoods implementation, has gone toward rehabbing nine properties throughout the neighborhood, but the final phase will bring new construction to Reading Road.

“Since we initially conceived of the Avondale Town Center development, we’ve entered into robust conversations with the community on the potential for the whole project,” Jeffrey Beam, Director of Development for The Community Builders, told UrbanCincy in an exclusive interview.

Beam says that these conversations have led to an expansion of the original concept, and now includes a two-part $40 million vision for much of the northwest corner of Reading Road and Rockdale/Forest Avenue. Based on feedback from the community, the development, as it stands now, would include residential and commercial uses, along with a long-desired grocery store.

“The mayor is excited to do it all as one development that could leverage other financing like New Market Tax Credits,” explained Beam.

For years, The Community Builders have been working with Avondale Community Council and the Avondale Community Development Corporation in an effort to improve one of the city’s most historically significant and proud neighborhoods.

The centrally located Avondale Town Center site is composed of a large wooded lot, which is referred to as Avondale Town Center North and would be the first to be developed, and the 47,000-square-foot strip mall and an accompanying surface parking. In total, the redevelopment of the site would create three new structures, ideally built out to the street in a pedestrian friendly manner, and include a total of 118 residential units and 80,000 square feet of retail.

Project officials say that while many details need to be fleshed out, Avondale Town Center North is the most fleshed out so far and would include 72 residential units, of which 51 would be reserved for low-income renters.

The goal, Beam says, is to have the design documents complete this spring so that they can begin approaching potential retail tenants, and line up financing like New Market Tax Credits. If all of that happens, then ground could be broken on the project as early as 2016.

One of the things benefiting the effort is the fact that the City of Cincinnati owns the land, and is engaged in a land-lease with a coalition of local churches and individual leases with tenants inside the strip mall, which at one point held an IGA grocery store. The City’s formal interest was made clear when Mayor John Cranley (D) touted the project and showed off a conceptual rendering for the site in his inaugural State of the City address.

“This will provide access to healthier and fresher food choices in one of our city’s under-served food deserts,” Cranley, the first-term mayor from Mt. Lookout, told the audience on September 18, 2014. “Maybe a new grocery store in the heart of Avondale will help us to begin replacing a sub-culture of guns and early death with a culture of long life and healthy eating.”

While no potential grocers have been lined up at this point, the development team says they will be in search of a “proven” operator that can bring healthy and fresh food to the neighborhood, while also offering training and retention programs for local employment.

“We would like the operator to be committed to altering their offerings to be as customized for the neighborhood as possible,” said Beam. “While we are not sure what that means yet, we have gotten into varying levels of discussions with potential operators about it.”

Whatever tenants and operators eventually move in, they will be moving into a markedly different site than what has existed for the past several decades. Noting that the existing strip mall with most likely be torn down, or, at the very least, substantially altered, Beam says the aim to embrace the neighborhood’s urban location.

“The vision is for a mixed-use, pedestrian-oriented development at Avondale Town Center.”

Considering there is a Metro*Plus station at this exact location and that approximately 40% of Avondale’s residents do not own a car, the development team seems to be heading down the right path.

  • Its close to UC also, there could be spill over of people stopping and grabbing groceries on the way home.

    • Just imagine how much better this area could be if the Wasson Light Rail Line gets built. This would place high-quality rail transit along Reading Road that would go to the rest of Uptown and on to Downtown. Meanwhile, people could also ride the line east to Xavier and to the many shopping options in the Norwood/Hyde Park area.

  • EDG

    It’s amazing to me how depressed the area around Forest and Burnet is given how close it is to the hospitals.

  • Justin Ogilby

    I read the headline and thought this may be something new. But it’s 70% subsidized housing. That’s one thing Avondale has enough of.

    • The first phase is largely housing that is reserved for low-income residents, but that’s not necessarily a bad thing. As you said, there are many low-income people living in this area of the city, so this could be a great improvement for some. At the same time, it is centrally located with terrific bus service.

      One of the biggest changes here is the mixed-income approach that appears to be unfolding. I have high hopes for the project, and am glad there is such a strong emphasis on maintaining a good percentage of affordable units.

  • 567482

    “A strip mall”?

    • What is your question. The current shopping center there now is the definition of a strip mall.

  • charles ross

    It’s less than a mile from Children’s Hospital, the Zoo, Xavier, and this area is full of solid old houses (check out Erkenbrecher ) waiting for painting and tuck pointing.

  • Mike Herr

    Have contracts been let for providing the necessary Blinds or shades for this project? I would like to bid on them if it isn’t too late.

  • Shalonda Ann Marie Smith

    This won’t be gentrified like OTR has been right? I am leery about this project because people living in certain neighborhoods being renovated are pushed out because they don’t make a certain income or they don’t fit the description of the type of person they want living there just to bring money. This is just like the Metropole apartments Downtown closing because they want to create a hotel and restaurant. In my opinion the biggest middle finger to the Metropole Apartments is naming the restaurant the Metropole.