The Gospel Music Workshop of America (GMWA) will return to Cincinnati for the fourth time as it hosts its annual convention in late July 2010. The convention, which runs from July 24-30, will be complimented by the annual Macy’s Music Festival which takes place on July 30th and 31st at Paul Brown Stadium in downtown Cincinnati.

The GMWA is expected to draw more than 5,000 people from around the world to Cincinnati to celebrate gospel music, and is expected to have an economic impact of approximately $3 million according to the Cincinnati USA Convention & Visitors Bureau (CVB).

“We are excited to once again bring the GMWA to Cincinnati USA,” stated James Robinson, board of directors member for the Gospel Music Workshop of America, in a prepared release to UrbanCincy. “From Cincinnati’s great music heritage to the wonderful partnership we’ve been able to develop with the Macy’s Music Festival, this region has so much to offer our members. We’re looking forward to GMWA’s best convention ever in July.”

The Macy’s Music Fesitival is expected to be a perfect compliment to the GMWA convention, and is anticipated to drive an economic impact of more than $25 million. This year’s R&B and soul music festival has already experienced a 50 percent surge in ticket sales over last year’s event, and will welcome the likes of Charlie Wilson, Teena Marie, Jaheim, Melanie Fiona and Cameo, Maze, Jill Scott, En Vogue, K’Jon and Raheem DeVaughn.

The coordination of the two major events was announced on Fountain Square this afternoon where local leaders and officials celebrated the impact the events will have on Cincinnati’s center city.

“Cincinnati continues to be a premier destination for important conventions and a hotbed for great cultural events and entertainment,” said Cincinnati Mayor Mark Mallory. “During this particular week in July, it all comes together in a special way. Our events and attractions have collaborated extremely well to create an unforgettable week of music and arts events for the thousands of convention and leisure visitors coming to the region.”