In 2009, Findlay Market decided to expand its hours of operation and add Sunday hours for the first time. While the addition of the Sunday business has been extremely successful, it has been more challenging for vendors and management to get customers familiar with the idea that the public market is open until 6pm every night.
In order to help grow awareness of this, a group of passionate Findlay Market shoppers have decided to organize what they are calling Findlay After Four.
The event, which will take place today for the first time, will occur every Thursday from 4pm to 6pm.
“Successful retail today is about having the right in-store activities and promotions to drive loyalty and sales,” explained Karen Kahle, Resource Development Director, Findlay Market. “To support the Findlay After Four shopper campaign, each Thursday we will be offering a variety of activities.”
Kahle says this Thursday’s event will include a cooking demonstration by Julie Francis of Nectar, craft beer at the OTR Biergarten from Christian Moerlein and MadTree, a wine tasting at Market Wines, and free raffle giveaways.
The group of shoppers that have organized the weekly event are encouraging those who attend to bring their friends, family and anyone who wants to join in and support evening hours of operation at Cincinnati’s historic Findlay Market.
“Our goal is to chip away at the perception that the market is not always open until 6:00 and to attract OTR, downtown and uptown workers and residents to the market on weekdays,” Kahle concluded. “We hope you’ll check it out and help spread the word!