The YMCA of Greater Cincinnati has kicked off their annual Better Together fundraising campaign. Over the course of the next month the non-profit organization hopes to raise $1 million to support membership assistance, youth resident and day camp scholarships, childcare and school readiness program scholarships, urban core assistance and youth sports scholarships.

According to YMCA officials, the organization boasts 17 branches throughout the region, with six of those located within the city of Cincinnati. Officials also say the importance of this year’s campaign cannot be understated when an estimated one out of every three individuals utilizing the YMCA are in need of financial assistance.

“At a time when the challenges of economic stress are weighing heavily on families and individuals, the need to focus on personal growth is even more important,” stated George White, YMCA Better Together co-chair and YMCA of Greater Cincinnati board member. “Every day the Y nurtures values, skills, and relationships in young people that lead to positive behavior, better health, and educational achievement.”

YMCA officials say that of the 127,000 people served in the Cincinnati region last year an estimated 62 percent are youth. The $1 million raised through the campaign will help to cover the more than $3 million the organization distributes annually in the form of membership assistance, child care and other programs.

The Better Together Campaign runs through March 31. Those interested in learning how to contribute to the campaign can call (513) 362-9622 or visit the organization’s website.