The holiday season was another record-setting year for Downtown with tourists, shoppers, and general holiday revelers packing the center city. At the same time Downtown Cincinnati Inc. partnered with Resource/Ammirati to design and install custom street pole banners.
DCI leaders say that the concept is modeled off of the iconic I “heart” New York marketing campaign that has since been copied countless times around the world. In this rendition, Resource/Ammirati developed 10 original designs that play off local traditions and things that people enjoy doing downtown.
In addition to the 10 total designs, the spelling of Cincinnati is done with typography that is drawn from logos from some of the city’s most famous brands including the Reds, Christian Moerlein, Skyline Chili, Contemporary Arts Center, Cincinnati Symphony Orchestra, Bengals, Findlay Market, Know Theatre, and the Taft Museum of Art.
In total, DCI installed 42 of these street banners throughout the Central Business District. They will remain in place throughout 2015. There is no word as to what will happen with the campaign at that point, or if the campaign will be expanded to other mediums.