Metro Brings Late Night Bus Back This Saturday

Metro and CincyYP are once again teaming up to encourage young people in Cincinnati to try out the city’s bus service beyond typical commuting uses. This is the third year of this successful  program.

Last year’s entertainment bus event saw more than 400 passenger trips taken. Participants will once again have the opportunity to learn tips to plan their trip including how to read a schedule, catch a bus and use Metro’s real-time apps. There will be special promotions at popular establishments along the event route in downtown, OTR, Oakley, Hyde Park, O’Bryonville, Clifton and East Walnut Hills.

“Cincinnati’s YP leaders truly get how important public transit is to our community, and their commitment to encouraging their peers to use Metro is inspiring,”Metro’s Outreach and Sustainability Manager Kim Lahman stated in a prepared release, “The ‘Late Night Test Ride’ provides us with a safe, fun and adventurous way of introducing young professionals to Metro’s service, while allowing them to get to know our community and one another better.”


Metro Late Night Test Ride Route Map [Provided]


Metro Late Night Test Ride Schedule [Provided]

The mobile event will take place this Saturday, April 23 between 8Pm-2AM. Three buses will operate on 30 minute intervals on a route that will take riders around to some 18 bars in seven different neighborhoods.

Many people view transit as a means to get to and from work, but the reality is that nearly three-fourths of all trips made each day have nothing to do with work commutes. As Metro works to grow ridership and expand its customer base, choice riders – those who choose to take transit instead of other alternatives – are becoming an increasingly targeted demographic. Additionally, as the Late Night Test rides are proving, there is a solid demand for late night routes that could be instituted on a more permanent basis.

Unlimited trip passes for the late night shuttle can be purchased online for $8 per person, or $25 for groups of four. The public can also simply purchase single trips at Metro’s normal $1.75 fare anywhere along the route. Those who may not have the cash, or just want to get a bit more involved, are being encouraged to volunteer for two hours and receive a complimentary pass in return.

As Lahman suggests, the hope is to get young people more familiar with using the city’s bus service, and will learn tips about how to plan their trip, read a schedule, catch a bus and use Metro’s real-time arrival services.

Episode #49: Ideas to Copy

Cincy Bus Transit MapOn the 49th episode of The UrbanCincy Podcast, Travis, Jocelyn, Jake, and Randy take a listener suggestion and come up with a list of ideas that Cincinnati should copy from other cities. We touch on the ideas like introducing ultra-high speed internet access, completely re-drawing the city’s bus route map, merging smaller municipalities together to gain efficiency, introducing an urban service boundary, and finding innovative ways to generate electricity. In a future episode, we’ll follow up with even more ideas that Cincinnati should consider copying.

New Payment Technology Allows Metro, TANK to Partner on Regional Fare Card

Regular commuters who cross the Ohio River, either into Cincinnati or Northern Kentucky, are well aware of bringing the required amount of change to transfer between Metro and TANK buses. Other non-seasoned riders, however, were stuck with navigating a complex combination of transfer fees and payment options.

The region’s two largest transit agencies announced that technology afforded to them in 2011 will support the introduction of a long-anticipated regional fare payment card. Metro unveiled the shared stored-value card earlier this month at The Westin’s Presidential Ballroom during the annual State of Metro address.

Transit officials say that the card works with both TANK and Metro buses, thus eliminating the need for carrying change on either system. The card deducts the correct fare amount for each agency so if a rider boards a Metro bus it will deduct $1.75 for Zone 1 or $1.50 for a TANK bus fare.

“We are trying to make this a more seamless and integrated approach to transit.” Metro spokesperson Sallie Hilvers told UrbanCincy.

While there already is a monthly pass that can be used for both systems, the pass is limited to rides on TANK and Metro buses within Cincinnati city limits. As a result, officials from Metro and TANK believe the new shared stored-value card provides better accessibility and flexibility to people who use both systems on both sides of the river.

Behind the scenes, Metro handles the accounting for the stored-value cards so if the card is used on a TANK bus, the agency reports that usage to Metro, which then reimburses TANK for the fare.

“We’ve seen more people buying day passes and stored value passes since we introduced them.” Hilvers said.

The pass is available for purchase online, and at the 24-hour ticketing kiosks Metro began installing earlier this year. TANK’s Covington Transit Center is not yet selling the new stored-value cards, but transit officials there anticipate it becoming available in the near future.

This kind of collaboration is not what has traditionally defined the relationship between Metro and TANK, but Hilvers said that this has been years in the making and hopes that it will lead to even more collaboration in the future.

According to Hilvers, the next goal is to work with local universities to develop a standard student and faculty card that would cover access to area institutions served by both transit agencies. Currently Metro has separate agreements with the University of Cincinnati and Cincinnati State, while TANK has an agreement with Northern Kentucky University.

Such changes would seem to bode well for both Metro and TANK. In 2013, Metro reported surging ridership due to the implementation of new collaborative programs and improved fare payment technology.

While the new technology and services are a step toward a broader overhaul of the way area residents and visitors pay for and use the region’s transit networks, it is still a ways from what is considered industry best practices.

Leadership at the Southwest Ohio Regional Transit Authority (SORTA), which oversees Metro bus and streetcar operations, says that they are working on ways for riders to get real-time arrival information system-wide.

The challenge, they say, is to make sure it is a benefit available to all users. Therefore, transit officials are working to implement real-time arrival information that utilizes smartphone, adaptive website and phone service technologies. Metro representatives are tentatively saying that they are hopeful such services could be in place by spring 2015.

Chattanooga Cappella Group Puts Together Parody Song Celebrating Bus Ridership

Inspired by Meghan Trainor’s hit single entitled ‘All About That Bass’, a cappella group at the University of Tennessee at Chattanooga has put together a parody of that same song entitled ‘All About That Bus’.

While Trainor’s song focused on a message about embracing your own body shape and size, the UTC Mockingbirds version focused on embracing the university’s shuttle bus system.

Back to the song where this inspiration came from, Trainor’s single was one of the biggest summertime hits in the United States this year, and top the charts in roughly a dozen countries around the world. While the odds are low that the UTC Mockingbirds will see their version rise to such popularity, it is a hit in our eyes due to its transit-loving nature. Go on now, ride that bus.

Metro to Begin Selling One-Day Passes in November, Regional Fare Cards Next

The Southwest Ohio Regional Transit Authority (SORTA) will begin selling new day passes for Metro bus service on Sunday, November 2.

The new one-day, unlimited ride passes are part of Metro’s ongoing fare payment overhaul that began back in 2011 with the introduction of new electronic fare boxes.

The new day passes will be able to be purchased directly on any Metro bus as you board. Jill Dunne, Public Affairs Manager at Metro, says that all the purchaser will need to do is notify the driver before paying their fares. The pass is then activated upon its first use and will be valid for unlimited rides until 3am the next day.

The passes cost $4.50 for Zone 1, which is anything within city limits, and $6.30 for Zone 2. A pass purchased for either zone accounts for all necessary transfer fees.

Since these day passes will be ideal for visitors, you can also purchase them in advance at the sales office on Government Square. The passes can then be distributed to friends or family members and used at their convenience, only being activated upon their first use.

“Riders have been asking for day passes for several years,” Dunne explained to UrbanCincy. “They are great for visitors, occasional riders and anyone who plans to ride Metro frequently throughout the day without worrying about exact change or transfers.”

In many cities around the world, however, the idea of buying day or month passes is a thing of the past thanks to the advent of smart card payment technology. If Metro were to switch over to a system like this, which their new electronic fare boxes are capable of handling, it would allow for riders to use enabled bank cards or loadable fare cards.

“We are looking at all options for fares to make it convenient for our riders,” Dunne emphasized. “We have been working on ‘smart cards’ for a while and I hope we’d be able to roll them out in the future.”

Another new feature riders can soon expect, and has been rumored for some time, is a regional stored-value card that works on transit services offered by Metro and the Transit Authority of Northern Kentucky (TANK). Metro officials say they are optimistic that will be available within the next few months.

Those interested in getting their hands on the new day passes can do so by attending a ceremony Metro will hold at Government Square on Monday, November 3 at 10am. To celebrate the moment, Metro employees and SORTA board members will be giving out 500 free day passes on a first-come, first-serve basis.