2010 DAAP Fashion Show dazzles sold-out crowd, top names in fashion

Considered to be one of the 50 things to do before you die, the 59th Annual Macy’s Fashion Show dazzled a sold-out crowd of 1,500 in Uptown Cincinnati while hundreds more participated in overflow watch parties nearby.  The 2010 class of graduates showcased their work for some of the top names in the industry as they gathered in Cincinnati to recruit some of the best new fashion design talents.

For the second straight year, Seven/Seventy-Nine was tasked with creating videos that introduced each section of the show. With the themes – Adapt, Transform, Evolve – of this year’s show in mind, Seven/Seventy-Nine created the following videos to introduce and compliment the exciting visual experience that was the 2010 DAAP Fashion Show.